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Apple Special Event, October 2012, Impression

23 Oct

Apple streamed the video very quickly. I’m guessing they are now extremely well rehearsed and confident about the performance to even do a live streaming. Well, let’s cut to the chase, and drop my 2 cents.

Just with any Apple keynote, it starts with stats. Tim Cook on stage, iPhone 5 selling like hotcakes, pretty neat video, iPod Touch selling like hotcakes, yada yada yada. Tim was highlighting how the new iOS6 features are already used in the millions.

Tim also took the opportunity to emphasize that iPad apps are not “stretched out” phone apps. Punch #1 against Android.

iBooks stats. Sorry Tim, imo e-ink is still the ideal screen for eBooks. New iBooks featuring continuous scrolling, a departure from the classic idea of pages. Beautiful Korean fonts, and Chinese, said Tim Cook.

Bam, the Mac. Yeah, so much for a segway. Apple is selling more. Yeah, most people know that Apple is printing money.

Phil Schiller on stage. Beautiful, gorgeous, best, describing the 15″ retina display. And as expected, now retina display comes to the 13″ Macbook Pro. Lightest Macbook Pro ever. Well… DUH! The retina display resolution continues to astound me. 2560 x 1600. Yeah, more than even my iMac. I still drool over the idea of photo editing on a retina Macbook Pro.

And, what’s missing from the inside? Discreet graphic. Yup, the 13″ Macbook “Pro” only has the HD4000 intel graphics. Advise to people, you may want to sit this one out and wait for Haswell. You’ve been warned. I doubt the “better” speaker is worth the price of this one. Starting price $1699. Shipping today. Again, THIS is why Apple is succeeding. Many other companies cannot even ship their products months after announcement, let alone same day.

17″ MBP is still MIA. 17″ retina display would be mind blowing.

Next, Mac mini. A refresh for the step child. Might be one of the few Macs left with Firewire 800. Quad core at this tiny footprint is amazing though. Starts with dual core i5 for $599. Server version uses quad-core i7 with 2x1TB drives (but only 4GB of RAM?) for $999.

And the big one, the iMac. No more optical drive, and what you get is a super thin display unit. It’s… amazing. I mean really, being able to make an iMac that thin, with a full computer inside, it’s mind blowing. Sure, it’s just the edge that’s 5mm, but it’s still damn thin. This is why I love Apple, and why I hate Apple when Phil said how a new thing can make the previous one look so old. Damn you Apple.

No retina display, but it’s fully laminated and individually calibrated. Phil keep saying how much better the speaker on this new iMac too, but who cares as a separate 2.1 speaker would probably still be better. Something gotta give right, for something this thin. The obvious one is the optical drive. Well, the hard-drive got a downgrade too, starting with a 5400rpm drive, which we know is kinda slow for a desktop. Apple’s best marketing is upselling, and they want you to upgrade to the fusion drive, basically Apple’s marketing scheme for hydrid SSD+traditional hard drive. Apple is using its own software to optimize performance on what files are going to the SSD.

21.5″ iMac starts at $1299. Yes, Phil conveniently skipped the fact that it comes with 5400rpm drive. 27″ starts at $1799. Shipping in November for the 21.5″ and December for the 27″. And I bet it’s non-user upgradeable at all, not even the RAM, which is unfortunate as Apple gouges you on upgrades. Another odd design decision, due to the thinner edge, the SD card slot goes to the back, like the Mac mini. That’s not really intuitive, but at least you won’t mistake the SD slot with the super drive. Seriously, one time I slipped an SD card into the super drive of my iMac without realizing it, and was freaking out in trying to get it out.

Tim is back, and iPad stats again. 100million iPads sold. It’s interesting that Tim is showing how Apple is selling more iPads than Windows PC manufactures, AFTER the new iMac announcement. Yes Tim, everybody loves iPad, and everybody use iBooks.

Interestingly enough, Tim Cook mentioned how the new iBooks allows publisher to “update” text books. Yeah, good luck with that. Publishers love to gouge students by having them buy new books every year.

Phil is back. You know that “new” iPad that you just bought? Well, yeah, that’s no more. Apple is releasing the iPad 4, a “newer” iPad, and discontinued the short-lived iPad 3. Interestingly enough, the iPad 2 is still available. This boggles the mind on why Apple would do this, but they did it. The “newer” iPad comes with an A6X processor and lightning connector. It also has 720p front-facing camera, and the more world-compatible LTE radio. Same price points. Yeah, so much for the iPad 3…

Along the new iPad, Apple is also announcing lightning to USB, SD adapter, HDMI, and VGA (individual adapters).

And finally, iPad mini, hiding behind the newer iPad. Really great segway. New design, look a lot like the new iPod Touch. Even the black one has a black back. It looks more like an iPod Touch XL than an actual iPad mini, and alas, the specs say so. 7.9″, 1024×768, IPS display. Yup, no retina here, which is ironic considering how Tim Cook was pushing iBooks. The focus is thinner and lighter. Phil didn’t even bother to mention the display being IPS, let alone it not being retina.

Oh, the Nexus 7, punch #2 against Android. It’s plastic, thicker, more bezel, and heavier. But guess what Phil, the Nexus 7 has higher PPI with its 720p display. Also, it starts at $199. Phil did point out the disadvantage of ICS/Jelly Bean’s virtual buttons that is taking up screen space. Oh, and Phil just keep on going in comparing iPad apps with Android apps.

Now, the letdown. A5 chip. Yeah, Apple can put an A6 on the iPhone, but only an A5 for the iPad mini? REALLY APPLE? Come on. At least it has 720p facetime camera, and LTE version, unlike the Nexus 7 that is stuck at 16GB wifi only max (and doesn’t even support 5GHz wifi n). Cue in another documentary by yours truly, Johnny Ive. They keep comparing the iPad mini with the iPad 2. Well, guess what Apple, you yourself was just talking about the iPad 4. That’s number 4, 2 more than the iPad 2. I want the iPad mini to be a smaller version of the CURRENT iPad, not the iPad 2 generations behind.

Oh, new smart covers for the iPad mini. Gone are the aluminum part, just the clothed colored cover.

It’s amazing how they are pushing this iPad mini on the documentary, despite the obvious failures (no retina display, no A6).

Pricing, 16GB wifi at $329. $100 to double the capacity, and $130 extra for cellular radio. Pre-order October 26, shipping the wifi version first to a lot of countries, again showing the reason Apple is so successful.

Tim is back to close the presentation.

So, how did my prediction go? Well, I over estimated Apple. I thought Apple would not cut corners with the iPad mini, using A6 processor, but I was wrong. At least I was correct in mentioning the use of IPS, where many tech blogs said otherwise that the iPad mini would’ve used the inferior 3GS screen. I was correct in the pricing, but I missed the fact that Apple is keeping the iPad 2 (and instead discontinuing the “no longer new” iPad with an A6X iPad).

A mixed bag presentation. I’m not bothered with the retina Macbook Pro until Haswell. The new iMac design simply awed me. It’s incredible, period, but real-life usability, I would still need an optical drive on a desktop. However, the reason I was excited about this was for the iPad mini, and I was disappointed that Apple is cutting corners on the iPad mini, by making it a smaller iPad 2 instead of a smaller iPad 4. I’m torn. I was so ready to get one, but now I’m cautious, fearing that Apple would release the real iPad mini (with retina display and A6) in 6 months from now. *sigh.

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1 Comment

Posted by on October 23, 2012 in apple, event, impression, Keynote

 

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One response to “Apple Special Event, October 2012, Impression

  1. Michel S.

    October 24, 2012 at 1:52 am

    It’s apparently not quite a hybrid SSD — the analogy might be how AMD (was it?) had these “coherent” caches where information is migrated from one cache level to another, instead of the faster caches duplicating information that also exist in the slower-but-larger caches.

    So data is written directly to SSD, and migrated to the hard disk and back as needed. Quite a nifty idea – though the question would be: what happens when the SSD gives up the ghost? If I design this it’d have the facility for moving all data to the hard disk, after which you can swap the SSD out.

     

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