RSS

Apple 2013 September Media Event

10 Sep

Apple has the keynote up and streaming.

And as usual, my 2 cents. πŸ˜€

Just like any Apple keynotes, it started with Tim Cook talking about stuff. iTunes Festival, more Apple stores, “absolutely stunning.” Then Craig went on stage, rehashing iOS7’s features. “Precise typography.” Yeah yeah. New ringtones, new tones, “remastered”… err… whatever.

Did Craig just say iMail? πŸ˜€

iTunes Radio… Yeah, whatever. I’m sure J-Pop and Eurobeat are not in the listed genres. And did they blackout the screen when Craig showed the NBC app? LOL. And I think Craig also showed the new iPad (or maybe it’s the iPad mini). September 18. Meanwhile, my HTC One still has not gotten 4.2 update.

Pages, Numbers, Keynote, iPhoto, and iMovie for iOS are made free. Not sure how it would work as it still shows as paid apps on my iDevices. Apple said they are free with new iOS devices, and the offer is shown when you first set up the iDevice. I’ll just wait till iOS7 is out.

iPhone 5, replaced. Yup, instead of just reducing the price, Apple replaced the iPhone 5 with the iPhone 5C. Yes, that supposedly “cheap” iPhone is not cheap, it’s on the middle spot. Sounds like Apple couldn’t justify the manufacturing cost of the iPhone 5 to lower its price while maintaining a healthy margin, so comes the cheaper polycarbonate iPhone 5C. And, only Apple can make a fancy video glorifying polycarbonate plastic and some silicone cases, featuring Jason Statham… I meant Jony Ive..

So, what’s the iPhone 5C? It’s the iPhone 5 with a slightly larger battery inside the cheaper (for Apple) plastic. Phil didn’t say it would have the sapphire lens like the 5 though. LTE bands, but no 802.11ac. Maybe it’s too early to judge until I can touch it, but glossy plastic just don’t go on a device that is going to hand held most of its life. Fingerprint magnets.

What hurts more? The price. It’s $99 with 2 year contract for the 16GB model, and $199 for the 32GB model. The 16GB model is $549 unlocked. Err, yeah. So much for the “cheap” iPhone huh. Meanwhile, 16GB Nexus 4 is $249. You can bash the Nexus 4 however you want, no LTE, Android, but in the end, it’s less than half the price of the iPhone 5C, while retaining its glass built instead of going to plastic. Whoever though that Apple would actually release a “cheap” iPhone is silly to begin with as Apple is all about margins. September 13th, pre-order starts. Shipping on September 20th in major markets, including China.

Next is the iPhone 5S. All the rumors are true. Gold color and fingerprint scanner. The surprise, A7 going 64bit. And now the “black” color becomes “Space Gray.” LOL. I guess Apple couldn’t solve the chipping problems that the black iPhone 5 is suffering from, they are just going less black and call it a gray iPhone now. πŸ˜€

The big news is the 64bit part. Yes, remember the transition between 32bit to 64bit in PCs? It’s now happening. Phil implied that this transition is quick, unlike the years involved on PCs. What does this mean? This mean don’t buy that iPhone 5C. Yes, this kinda hints that Apple will transition iOS to 64bit fairly quickly, and Apple is well known to drop support off their older devices whenever. I can see that once all their lineup is 64bit, they will abandon anything with A6 (32bit) or older very quickly. So a fair warning, if you really want to buy an iPhone today, help yourself and get the 5S. If it’s too expensive, save up or wait next year for it to be cheaper.

To demo the A7, Apple showed Infinity Blade 3. I’ll wait for the A7X on the new iPad. πŸ™‚

The A7 apparently has a motion co-processor called the M7, specifically to measure motion data. I sense more things to come with this M7, and also another way to make the A6 and older devices obsolete, a good excuse to stop supporting them. Yes, just a reminder again, do not buy the 5C.

The camera has f2.2 aperture now. Phil said larger sensor and bigger pixel. I don’t know, I think HTC and Nokia have something to say on that. The benefits will be in software, where Phil said the camera app have 15 focus points and will take multiple pictures and automatically select the best one. Also, the dual flash with a warmer flash aside the regular one. Digital image stabilization by selecting a sharper picture form the multiple ones the iPhone took. I don’t see this feature works good on any cameras/phones. Besides, we want optical image stabilization, and Nokia and HTC have delivered that. Burst mode. My HTC One can do that already, so nothing too exciting here and I bet most people won’t even know about it. 720p 120fps, resulting in HD slo-mo video, and the neat part is that you can select certain part of the scenes for the slo-mo. I’m intrigued as most of the time, high fps means much lower resolution. If Apple can put this on the next iPod Touch, I’m tempted as I don’t want to spend $$$ for the 5S just for this feature.

The fingerprint scanner rumor is true, called Touch ID, on the home button. Looks like Apple did integrate it into iOS7, thus improving its usefulness other than just a gimmick. You can use it for iTunes purchases. And of course, Jason Statham had another video just for it, I meant Jony Ive. With the recent “concerns” about privacy, Apple intentionally stated that that the fingerprint won’t be stored on Apple servers nor iCloud. We’ll see if Apple’s implementation is seamless, because if not, nobody will use it, like Android’s face unlock.

16GB at $199 with 2 year contract, $649 unsubsidized. No change than before, no 128GB model. Leather cases for $39, and a red one for $49. Yeah, Apple is not going cheap people. And surprise surprise, the 4S remains, neutered to 8GB for free with contract ($450 unsubsidized). Seriously, $450? Again, 16GB Nexus 4 is $249. Heck, even the 32GB LTE Nexus 7 is cheaper than that.

September 20th shipping, including on NTT docomo in Japan.

Apple is playing a video how people are using the iPhone 5C, as if they all can afford one… πŸ™„ Seriously, $249 Nexus 4, nuff said.

Oh, no more one more thing, but I do have one more thing. Apple is bragging how these new iPhones have the most LTE bands. Well, in reality, it will be even more segregated. If you think you can buy one iPhone 5C/5S and use LTE all over the world, think again. Apple’s own website shows at least four different models with different LTE carriers support on each. So yeah, no fun.

How’s my prediction? Well, I missed everything. πŸ˜€ The 4S remains while I thought Apple would ditch it. The prices are not cheaper, and Apple is not giving extra storage either. The iPhone 5 is discontinued. And no new iPads nor iPods. I guess we have to wait till October.

There you go. So, will you buy one? Are you happy/disappointed? Me, I’m waiting for the new Nexus instead. πŸ˜‰

Advertisements
 
Leave a comment

Posted by on September 10, 2013 in apple, impression, iPhone, Keynote

 

Tags: , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

 
%d bloggers like this: