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Apple October 2013 Event Prediction

21 Oct

Another month, another Apple event, and another 2 cents from me.

Since the iPhone 5c/5s are out already, the checklist is getting shorter. Kinda obvious that this time, it will be new iPads.

First, redesign of the big iPad into a slimmer model, using the iPad mini’s design language. I think this is pretty much a given considering the leaks. The question is the inside. Will it have the fingerprint sensor that Apple debuted with the iPhone 5s? I think so as I think it will be running off a souped up A7 processor, probably dubbed A7X. Ever since the iPad 3, Apple always pushed their SoCs on the big iPad to take advantage of the bigger room and battery. Everything else will be familiar though, same price points as current iPad 4 with same capacities. I mean I don’t see why Apple would change anything as they are selling these by the boatload at these prices. I wonder how the LTE versions would fare though, considering the mess it is with the iPhone 5c/5s, with their multiple region specific SKUs that pretty much “lock” the LTE support only for that region.

Second, the mini. Last year’s mini was a disappointment due to the lack of retina display. Also, it’s running the old A5 SoC, the one on the iPad 2. I think Apple would finally put retina on the mini this time. The challenge of putting a retina display on the iPad mini is two-folds. One is the smaller battery powering the much higher resolution, while keeping the “legendary” 10-hour battery life. Second is performance/head dissipation, as the retina display requires more GPU power to drive. Apple learned that lesson with the iPad 3, where even the A5X was not good enough to drive the retina display. I think this time though, even the plain A7 would be able to do it. Apple has been pushing the GPU capabilities of their SoCs a lot, and I think now they can finally pair retina display with the mini. Also, I think Touch ID is going to be present, because why not (the A7 supports it). Same price points and capacities.

What else other than iPads? The retina Macbook Pros have not been updated to Haswell yet, which is not too surprising considering the number of Windows laptops with Haswell on the market are still very few. The iMac just got its silent refresh. I have a feeling the retina Macbook Pro update to Haswell might be silent too, unless Apple want to brag about the battery life and iris pro GPU. But other than that, there is not much to say about Haswell. Performance is not a huge jump compared to Ivy bridge, so the marketing point to spin is mainly the power savings.

Will the regular Macbook Pro get a refresh? I don’t know, and I doubt it. I think Apple wants to replace the regular Macbook Pro with the retina Macbook Pro real bad. The regular Macbook Pro didn’t even get a display upgrade last year. They are serve well thanks to their optical drive, and they are great as a stop gap between the Macbook Air and the retina Macbook Pro price points. If Apple can push the price of the retina Macbook Pro down, I think we will see the regular Macbook Pro abandoned/discontinued (or it won’t get any updates and will be just faded out silently). There is a rumor about a 12″ retina Macbook rumor, which I think Apple might do if they cannot push the retina Macbook Pro prices down to replace the regular Macbook Pros. It will bring back the old Macbook lineup as the stop gap between the Air and the Pro, now with retina! And with intel’s iris pro GPU, I don’t think we have to worry too much about intel’s GPU performance anymore. If this is true, then I can see them taking over the previous Macbook Pro price points, keeping the retina Macbook Pro as the higher end for better margins. Apple still want you to buy the Macbook Air if you want something cheaper.

Another mac that has not received the Haswell treatment is the mac mini. I think it will get a silent upgrade. The mini is not too exciting to be presented on keynotes, and since Haswell’s main advantage is power saving, it’s not that big of a deal on a desktop. The mini has received plenty of silent refreshes so it’s not too surprising.

Of course, when we talk about Macs, the question linger about the new Mac Pro. Apple said it’s coming this Fall. Well, it’s Fall already, yet nothing much else coming out from Cupertino. It would clash to do a big presentation for this with the iPads on the spotlight. Maybe a separate smaller event.

Then comes OS X Mavericks. I think it would be time to release Mavericks if Apple would also release the new retina Macs. It just gives you a nice flow in the keynote. And same story, $20 for all Macs. Rumor is that Apple might give it for free. Not outside the realm of possibility as $20 is already very inexpensive when you compare it to the price of a single Windows license. 

Apple TV? I don’t think we will see much of it. I mean the end point for that device is to playback 1080p content properly, and the current Apple TV already achieves that. Updating it won’t give much to talk about unless you are doing 4k, and I doubt we are there yet.

iPods? Nope. We already see a color refresh, so I doubt we will see any new ones until next year.

So let’s see how the keynote would go. First, Tim Cook will start with how great the iPhone sales is, and how great their retail business is. Next is the new iPads, and boom, retina iPad mini. Then it’s Mavericks release info and demo, followed by the refresh retina Macbook Pros. And one more thing, 12″ retina Macbook. Sounds good, right? 😀

Smart watch? Meh. Seriously, the rumors about Apple making a smart watch circulating a lot on tech blogs are because that is a rumor started by the tech blogs themselves, so they are basically using their own rumor as news, and keep regurgitating it. It is just a flame bait they will use later when Apple does not do one (simply because there is no reason why Apple would), to criticize Apple being not “innovative” anymore, and that Apple is “disappointing” for not fulfilling the rumors. Seriously, you have a phone that is smarter than ever. Why would you want a half-baked “smart” watch that can’t do much? Let a watch be a simple watch. I personally have stopped using a watch ever since I have a cellphone.

We’ll see what happens tomorrow, 10am PST.

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Posted by on October 21, 2013 in Uncategorized

 

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