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Apple Special Event September 2015 #apple

Apple’s September event has come and gone. Re-watch the keynote at Apple’s website.

Well, all the common rumours are pretty much on the spot.

Tim Cook is changing the keynote style. Unlike Jobs who likes to talk about statistics before the actual announcements, Tim Cook seems to prefer to just go straight to the announcements.

First, Apple Watch. WatchOS 2, and new models (color) and bands. I thought smartwatch is just an expensive fad. I do own a Motorola 360, and I only bought it due to the price cut when the Apple Watch was released. At $400, I’m still not convinced whether it is worth it to get a first gen product. Time has proven again and again that Apple’s second revision of the product is much better (iPad, iPhone, iPod nano). With Apple pushing apps on the Apple Watch, I am going to wait for the next revision to see if it is finally worth the price.

The more important here to me is the partnership with Hermes. The lay people amy brush this away, but this is the next step of Apple as a business. Apple is making itself into more of a brand company, and it is selecting luxury partners. We will see how Apple progress, and how the other tech companies are confused how Apple is making so much money.

Next up is iPad, and yes, the rumours are correct. We are getting a 12.9″ iPad Pro, with stylus support called Apple Pencil, and a smart keyboard cover. Yes, sounds like the same concept as Microsoft’s Surface.

What’s amazing is the inside. It is sporting an A9X chip, and simply listening to Apple’s claim on what the chip can do is quite mind boggling. Apple claims that it is faster than 80% of the laptops out there. That’s a huge claim, considering intel has been making great improvements on its Atom and Core processors. GPU performance claim is also huge, 2x the 8X, and Apple is claiming it is faster than 90% of laptops out there. Being able to edit 4K movies is a jaw-dropping capability, considering that even my Macbook Pro is still choking on 1080p videos in Final Cut Pro X.I am wondering how Apple does it. Having said that, I am guessing majority of laptops out there are running Atom and low end Celeron and Pentium processors, and thus explain the claim of GPU superiority of the A9X. I mean intel integrated graphics are not the greatest, but I doubt the A9X can match the Iris GPUs, which are in the Macbook Pros.

Other features are 4 speakers, and the new connectors for accessories, including the smart keyboard. However, just like Microsoft, the keyboard cover is sold at a premium, for $170. Oh and there’s the stylus called Apple Pencil, for an extra $100. But it is charging from the lightning connector? It is stupid, having the pencil sticking out on the huge iPad Pro. Maybe Apple Pencil 2 will have a rotatable lightning connector. I harp on Microsoft for note including the keyboard cover with the Surface, but at least Microsoft included the stylus on the Surface Pro.

As usual, Apple made videos starring Johnny Ive to narrate technology into an alluring advertisement. This is the magic of Apple, as it made me interested into getting the iPad Pro. However, I think 12.9″ is too big. I think the iPad Pro is a test bed. When you look at the models available, it has a weird lineup, inconsistent with previous iPads offering. Apple only offers it in 3 models, 32GB, 128GB, and 128GB + cellular. There’s no 32GB + cellular, nor 64GB models. They are expensive too. 32GB model is $800, and the 128GB + cellular is $1080. Yes, finally a $1000 iPad… Sounds like Apple is still determining how the market would react and what kind of demands they would have. Personally, I will be waiting for an updated regular iPad with the Pencil support. That would be a more ideal size for students.

Interestingly, Apple updated the iPad mini into iPad mini 4 without actual announcement. The iPad mini 3 was silly, only adding Touch ID over the iPad mini 2. The mini 4 is a more appropriate update, adding the A8 chip. Interestingly, Apple is keeping the mini 2 for the lower price point instead of the mini 3. iPad mini 2 now starts at $270, which is quite a steal imo (the refurbished 16GB wifi is getting close to the $200 price point, being sold at $230). Imagine an iPad at almost the same price as an iPod Touch. On the other hand, Apple now has a sale of iPad lineup, contrasting their typical simple product line up. Now Apple has iPad mini 2, mini 4, iPad Air, Air 2, and the Pro. That’s a lot of models.

Next up Apple TV. Apple finally is making its long-rumored attempt at gaming console, again. The interesting part is the Siri user interface, using the Siri remote with a trackpad on it. It is powered by the A8 chip. It is interesting how this can be clocked as now it doesn’t have as much physical restrictions as Apple’s portable devices. Apple is selling this new Apple TV at two capacity sizes, 32GB for $150 and 64GB for $200. I think this class of device should be simplified, meaning Apple should just sell the 64GB model for $149. I think this is Apple’s trick in upselling. Why? Apps. The new TV will run sophisticated apps just like other iOS devices, including games. I’m guessing Apple is banking for consumers to pay more for more storage for the apps. It will be interesting to see how Roku and Amazon would react to this. Apple’s huge advantage is its huge movie library.

And lastly, the iPhone 6S/6S+. The rumours are pretty much spot on. It has the same outer appearance as the 6 obviously, and there’s a rose gold color option. It is running the A9 chip, and retaining the same capacities and price points as the previous iPhone 6. It has the force touch called 3D touch. Camera is upgraded, with 12MP on the rear and 5MP at the front. It is 4k capable also. Can’t wait to get my hands on this, although I am concerned about the smaller battery and rumours that it still only has 1GB of RAM.

One interesting feature is Live Photos. Basically the camera will be capturing extra frames for a second before and a second later when you press the shutter button, giving you a quick video clip in addition to the picture itself. It reminds me of HTC Zoe, which I said in the past for Apple to copy it. The problem with HTC Zoe is that it is keeping multitude of pictures, creating confusion when backing up the photos as now you have tons of pictures of the “same” thing (which creates the frames of the quick snippet). Looks like Apple made things more seamless. Will be interesting how services like dropbox would deal with live photos.

Another interesting move is for Apple to do its own iPhone instalment plan, which makes you “subscribe” to Apple starting at $32 a month. Apple will give you an unlocked iPhone with AppleCare+, and you will get the new one every year. This is definitely a jab at the carriers as now people can get an iPhone for just $384 a year, and it’s unlocked to boot. This is Apple’s solution to attack the cheap Android phones. Very bold and interesting move, and I hope it gets adopted outside the US where people prefer unlocked and no-contract.

iCloud storage is also updated, with 50GB for 99cents a month. Sounds pretty sweet to me and I might finally bite (although it has not shown on the iCloud purchase setting page yet on Yosemite).

Online, you will see people claiming that the whole thing is underwhelming, mainly because the rumours pretty much nailed everything down, thus no “new” surprises.  However, I think this is a huge turning point for Apple. I can see the A9X as the starting point for Apple to consider an Ax powered Macbook. The Apple Pencil might create a new feature set for future iPads. The new Apple TV is Apple’s attempt to attack the gaming console market with a full app store ecosystem. And finally the iPhones 6S/6S+, creating a new UI experience with 3D Touch. People judge books by its cover. So people will be more excited when they see a new Android device that look different (but only having minuscule improvements inside), while scoff off Apple’s S-cycle iPhones that carry a lot inside but appear the same externally. I mean seriously, look at the Xperia Z3, Z4 and Z5. The 6S brings a ton more over the 6 than Sony did for its Xperia flagship.

I have posted about how I am considering switching back to iPhone, and the 6S is the obvious candidate. I will be waiting on the side for Apple Watch 2 and iPad Air 3 with Pencil support. I was considering getting the retina Macbook when Apple updates it with Skylake, but the iPad Pro muddles the water. Can’t wait what Apple can do next year with the A10.

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Posted by on September 11, 2015 in impression, Keynote

 

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Apple 2013 September Media Event

Apple has the keynote up and streaming.

And as usual, my 2 cents. 😀

Just like any Apple keynotes, it started with Tim Cook talking about stuff. iTunes Festival, more Apple stores, “absolutely stunning.” Then Craig went on stage, rehashing iOS7’s features. “Precise typography.” Yeah yeah. New ringtones, new tones, “remastered”… err… whatever.

Did Craig just say iMail? 😀

iTunes Radio… Yeah, whatever. I’m sure J-Pop and Eurobeat are not in the listed genres. And did they blackout the screen when Craig showed the NBC app? LOL. And I think Craig also showed the new iPad (or maybe it’s the iPad mini). September 18. Meanwhile, my HTC One still has not gotten 4.2 update.

Pages, Numbers, Keynote, iPhoto, and iMovie for iOS are made free. Not sure how it would work as it still shows as paid apps on my iDevices. Apple said they are free with new iOS devices, and the offer is shown when you first set up the iDevice. I’ll just wait till iOS7 is out.

iPhone 5, replaced. Yup, instead of just reducing the price, Apple replaced the iPhone 5 with the iPhone 5C. Yes, that supposedly “cheap” iPhone is not cheap, it’s on the middle spot. Sounds like Apple couldn’t justify the manufacturing cost of the iPhone 5 to lower its price while maintaining a healthy margin, so comes the cheaper polycarbonate iPhone 5C. And, only Apple can make a fancy video glorifying polycarbonate plastic and some silicone cases, featuring Jason Statham… I meant Jony Ive..

So, what’s the iPhone 5C? It’s the iPhone 5 with a slightly larger battery inside the cheaper (for Apple) plastic. Phil didn’t say it would have the sapphire lens like the 5 though. LTE bands, but no 802.11ac. Maybe it’s too early to judge until I can touch it, but glossy plastic just don’t go on a device that is going to hand held most of its life. Fingerprint magnets.

What hurts more? The price. It’s $99 with 2 year contract for the 16GB model, and $199 for the 32GB model. The 16GB model is $549 unlocked. Err, yeah. So much for the “cheap” iPhone huh. Meanwhile, 16GB Nexus 4 is $249. You can bash the Nexus 4 however you want, no LTE, Android, but in the end, it’s less than half the price of the iPhone 5C, while retaining its glass built instead of going to plastic. Whoever though that Apple would actually release a “cheap” iPhone is silly to begin with as Apple is all about margins. September 13th, pre-order starts. Shipping on September 20th in major markets, including China.

Next is the iPhone 5S. All the rumors are true. Gold color and fingerprint scanner. The surprise, A7 going 64bit. And now the “black” color becomes “Space Gray.” LOL. I guess Apple couldn’t solve the chipping problems that the black iPhone 5 is suffering from, they are just going less black and call it a gray iPhone now. 😀

The big news is the 64bit part. Yes, remember the transition between 32bit to 64bit in PCs? It’s now happening. Phil implied that this transition is quick, unlike the years involved on PCs. What does this mean? This mean don’t buy that iPhone 5C. Yes, this kinda hints that Apple will transition iOS to 64bit fairly quickly, and Apple is well known to drop support off their older devices whenever. I can see that once all their lineup is 64bit, they will abandon anything with A6 (32bit) or older very quickly. So a fair warning, if you really want to buy an iPhone today, help yourself and get the 5S. If it’s too expensive, save up or wait next year for it to be cheaper.

To demo the A7, Apple showed Infinity Blade 3. I’ll wait for the A7X on the new iPad. 🙂

The A7 apparently has a motion co-processor called the M7, specifically to measure motion data. I sense more things to come with this M7, and also another way to make the A6 and older devices obsolete, a good excuse to stop supporting them. Yes, just a reminder again, do not buy the 5C.

The camera has f2.2 aperture now. Phil said larger sensor and bigger pixel. I don’t know, I think HTC and Nokia have something to say on that. The benefits will be in software, where Phil said the camera app have 15 focus points and will take multiple pictures and automatically select the best one. Also, the dual flash with a warmer flash aside the regular one. Digital image stabilization by selecting a sharper picture form the multiple ones the iPhone took. I don’t see this feature works good on any cameras/phones. Besides, we want optical image stabilization, and Nokia and HTC have delivered that. Burst mode. My HTC One can do that already, so nothing too exciting here and I bet most people won’t even know about it. 720p 120fps, resulting in HD slo-mo video, and the neat part is that you can select certain part of the scenes for the slo-mo. I’m intrigued as most of the time, high fps means much lower resolution. If Apple can put this on the next iPod Touch, I’m tempted as I don’t want to spend $$$ for the 5S just for this feature.

The fingerprint scanner rumor is true, called Touch ID, on the home button. Looks like Apple did integrate it into iOS7, thus improving its usefulness other than just a gimmick. You can use it for iTunes purchases. And of course, Jason Statham had another video just for it, I meant Jony Ive. With the recent “concerns” about privacy, Apple intentionally stated that that the fingerprint won’t be stored on Apple servers nor iCloud. We’ll see if Apple’s implementation is seamless, because if not, nobody will use it, like Android’s face unlock.

16GB at $199 with 2 year contract, $649 unsubsidized. No change than before, no 128GB model. Leather cases for $39, and a red one for $49. Yeah, Apple is not going cheap people. And surprise surprise, the 4S remains, neutered to 8GB for free with contract ($450 unsubsidized). Seriously, $450? Again, 16GB Nexus 4 is $249. Heck, even the 32GB LTE Nexus 7 is cheaper than that.

September 20th shipping, including on NTT docomo in Japan.

Apple is playing a video how people are using the iPhone 5C, as if they all can afford one… 🙄 Seriously, $249 Nexus 4, nuff said.

Oh, no more one more thing, but I do have one more thing. Apple is bragging how these new iPhones have the most LTE bands. Well, in reality, it will be even more segregated. If you think you can buy one iPhone 5C/5S and use LTE all over the world, think again. Apple’s own website shows at least four different models with different LTE carriers support on each. So yeah, no fun.

How’s my prediction? Well, I missed everything. 😀 The 4S remains while I thought Apple would ditch it. The prices are not cheaper, and Apple is not giving extra storage either. The iPhone 5 is discontinued. And no new iPads nor iPods. I guess we have to wait till October.

There you go. So, will you buy one? Are you happy/disappointed? Me, I’m waiting for the new Nexus instead. 😉

 
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Posted by on September 10, 2013 in apple, impression, iPhone, Keynote

 

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Apple September Event 2013 Prediction

It’s September again, and it’s time for new Apple stuff. In less than 24 hours, Apple is holding its September Media event. Although Tim Cook said he would double down on secrecy, plenty of rumors are around lately.

The first rumor is the iPhone 5C, a supposedly cheaper plastic iPhone. In the beginning, I thought it would be unlikely for Apple to go this route. Apple is known for higher margin products. Even if they would introduce a “cheaper” iPhone, it would be cheaper only by Apple’s standard. Right now Apple’s cheapest iPhone is the 3-year-old iPhone 4, 8GB for $450 unlocked. Not really “cheap” considering plenty of Android phones with more up-to-date hardware being sold less than that. And don’t forget the recently discounted, $250 16GB Nexus 4.

However, we are seeing more and more photos of it. From the colorful plastic backs, the plastic packaging it would come with, to fully assembled ones in their boxes, the manual, and videos of one being used. The rumor is that it would be the same hardware as the current iPhone 5 (ie. running the A6), but with the colorful plastic back instead of the more premium aluminum/glass back.

My previous prediction was that Apple was going to simply repackage the iPhone 4S into something using the lightning connector and 4″ taller screen, thus homogenizing the lineup. In other words, the 5th gen iPod Touch with a phone in it, and Apple would just call it the iPhone. However, the over abundance leaks of the colored iPhone 5C made me think that Apple is really going to do the iPhone 5C, using the same iPhone 5 internals in the cheaper plastic housing. The question remains, how much Apple is going to charge for it. Clearly it would go into the “free with contract” slot. My guess is it would be $399 for 16GB. Some rumors are saying that it would hit the $200 price point, especially with the recent price cut of the Nexus 4. I doubt it would be in the $200 price range. It makes no sense as Apple is selling the iPod Touch for more than that. Apple is not going to just jump into the bottom barrel. $399 might be expensive compared to the Nexus 4, but it is very cheap for Apple’s standard, especially considering the iPhone 5-level hardware, a year old, instead of having a 2-year-old hardware.

The next rumor that doesn’t have as much leaks is the iPhone 5S. The rumors are double LED flash and fingerprint sensor on its home button, while maintaining the same design and form as the current iPhone 5. It is also predicted that it would have an A7 processor. Other than those, not much else. I have doubts on the fingerprint sensor. I mean unless Apple can really pull a foolproof one and integrate it into a lot of things (app store, passbook, etc), it sounds too much of a gimmick.

And, that’s about it. So there will be the iPhone 5C at the low end, free with contract, $399 without. Then the current iPhone 5 will be at the current 4S’ price point, $99 with contract, $499 without. And then the iPhone 5S, $199 with contract, $599 without. I assume we will see a $50 price drop across the board for the unsubsidized pricing, just to make them round. 😀 As for capacity, It’s safe to assume the 5C and middle 5 will be 16GB. There are rumors that the 5S will have 128GB model, which makes some sense. If there’s not much “wow” factor, putting 32GB as the starting model will be a good attractor. Looking at the 32GB GPE HTC One price, it seems in line. So presumably the iPhone 5S will come in 32GB, 64GB, and 128GB.

So, to recap my prediction:

  • iPhone 5C, 16GB, in colors, free on contract, $399 unsubsidized.
  • iPhone 5, 16GB, $99 on contract, $499 unsubsidized.
  • iPhone 5S, 32GB starting at $199 on contract, $599 unsubsidized. Add $100 for double the storage up to 128GB.

That’s for the iPhone. Now the iPad. Not much rumors as it is predictable. The regular iPad will carry the design language of the iPad mini, making it slimmer and more compact. Everything else should be predictable too, A7X, and same price points as current lineup. The question is whether Apple would start at 32GB. Currently, Apple does have a 128GB iPad, but it’s $799 for the wifi only model. You can get a laptop for that price, and the LTE model is priced at $929, only a few bucks less than a Macbook Air! I can see Apple pushing the price down just to create a better gap. I do wish the LTE versions would be priced less.

What will happen to the iPad 2? The iPad 2 is in a weird position, being two models behind, yet it’s still on sale, with the iPad 3 being discontinued. It’s definitely on its way out as it still has the old dock connector. I’m going to guess the current iPad filling in that spot, 16GB wifi for $399. Now the regular iPads are all retina and have lightning connector.

The wild card is the iPad mini, and whether Apple can put a retina display on it. This was the big disappointment I had with the original iPad mini, which was basically a smaller iPad 2, carrying the same A5 processor and 1024×768 resolution screen. It has lower ppi than even the original Nexus 7. Now Google already released the new Nexus 7 with an even higher resolution screen, and Google just released the 32GB LTE model for $349. Although Apple still has the huge advantage of the iPad brand, it just won’t look great if the next iPad mini doesn’t have a retina display. There are arguments against it as the retina display will require more battery, and Apple does not usually make the newer product thicker than the older one. But I think Appe might be able to pull it off. I hope we will see a retina iPad mini with the A6X in it, starting at 16GB wifi at $299. The current iPad mini starts at $329, and I think it was intentional so Apple can then put the $299 price and spin it as a great price drop.

Another theory is, considering the retina screen yield, Apple might keep the current iPad mini (just like the iPad 2), drop its price to $249 or something, and then replace the next price up at $349 with the retina mini, thus keeping a good margin on the retina version. This might be a more likelihood scenario. Apple did this also with the iPod Touch.

So, my prediction on the iPad/iPad mini:

  • iPad 5: 32GB wifi, $499. Add $130 for LTE, and $100 for double the storage.
  • Current iPad 4: 16GB wifi, $399. Add $130 for LTE.
  • Current iPad mini, 16GB wifi, $249. Add $130 for LTE
  • Retina iPad mini, 32GB wifi, $349. Add $130 for LTE, and $100 for double the storage.

On September events, Apple usually announce new iPods too. There is literally zero rumors on the iPods as the hot stuff is the iPhone. I doubt Apple would do anything either. They are pretty much the only player left in the portable music player market. All I can see is a price drop on the no-camera iPod Touch to $199, thus Apple spinning it as the most affordable iOS device ever. And maybe also a $50 price drop on the 32GB and 64GB model, allowing a greater distinction in price with the iPhone 5C. On the other hand, if Apple could make the iPhone 5C, maybe they would put the A6 into the new iPod Touch, thus justifying the price as it has the same internals as the iPhone.

My prediction on iPods:

  • Current camera-less 16GB iPod Touch: $199.
  • New iPod Touch with A6 and better camera, starting at 32GB at $299, and 64GB at $399.
  • All other iPods remain the same, and the iPod Classic remains.

Of course, we will see more regurgitation about iOS7, how it is the greatest thing since the original iPhone OS, again. 😀 Apple TV? The rumor is just a software update. I mean what else do people expect from an Apple TV? It can already play 1080p video. We probably won’t see a real update until we have 4K videos. And the recent PS Vita TV by Sony? Well, Apple already have Airplay mirroring so iOS games can already be played on the big screen.

Due to the rumors, seems like it won’t be an exciting event. I hope Apple has something under their sleeve, Tim Cook’s double down on secrecy.

We’ll find out in less than 24 hours. I’ll be following Engadget’s live blogging of the event.

 
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Posted by on September 9, 2013 in apple, Keynote

 

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Apple WWDC 2013 Impression

The streaming keynote is up at Apple.

The keynote started with a video about design and feeling, emphasizing that unlike other companies, Apple doesn’t just churn out products after products, that each Apple products involved something more. Pretty cool message, considering how people and the tech “journalists” are whining about Apple not innovating anymore because they don’t ship products every other month like Samsung. Also, looks like each Apple videos now will end with “Designed by Apple in California,” a PR spin, considering that most of Apple products are made in China.

Just with any Apple keynotes, it started with Apple stores’ experience, how great the app store, etc. Tim Cook looked more comfortable, but it’s hard to match the Steve Jobs’ energy on past keynotes.

First is demo of anki drive, a car toy using robotics technology and controlled by iOS. There was an almost demo fail. Neat idea showing what kind of uses iDevices can be, but this is probably going to be just an expensive toy. I want to see more medical devices powered by iOS as promised a while back.

Next, the Mac. As expected, new OS X. Running out of cat names? OS X Sea Lion? Well, Read the rest of this entry »

 
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Posted by on June 10, 2013 in apple, impression, Keynote

 

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WWDC 2013 Prediction

Just in case you don’t know, Apple is starting WWDC on Monday. Of course, anytime Apple does a keynote presentation, a ton of rumors are flying around in regards to what Apple is going to unveil. As usual, the analyst are predicting anything they can think of, from new Macs to new iPhone, iPads, etc.

Based on the posters going up at the event, obviously Apple is going to talk about iOS7 and a new OS X. WWDC is a developer conference, so these are expected. It’s just that sometimes Apple announced a product too, and the big one was the iPhone 3G, that people are expecting new products instead.

My prediction would be refreshed Mac lineup, in conjunction with intel releasing their new chips Haswell. I expect a refresh across all Macs, from the Macbook Air, Macbook Pro, retina Macbook Pro, and the iMac. I don’t think we will see a retina Macbook Air, although the 13″ retina Macbook Pro will be very interesting with the upgraded internals to Haswell. The Mac mini, maybe, but it seems that the mini is on a longer cycle than the rest of the Macs, so maybe not right away. The Mac Pro? Well, who knows. Apple has been saying they would do something, but never did. It’s the only Mac that doesn’t even support Thunderbolt. Apple is making their money on iOS devices now, so a low volume and premium priced Mac Pro may not be their priority.

Oh, and all those Macs will come with Mountain Lion. Apple cannot just release a new OS and ship it right off the bat. They have to give developers time to actually look at it. So I’m guessing after the hardware announcements, then we will see a preview of the next OS X.

Same thing with iOS. I don’t think we will see any new iDevices on this upcoming WWDC. Apple usually did another event beforehand to preview a new version of iOS and to let developers use the beta, but so far they have not done that. So this would be the announcement, and then, new iDevices will be out in September/October.

One more thing? Maybe new routers with 802.11AC. Oh, and there’s iRadio. Not sure if Apple would do this on WWDC, as music related stuff are usually announced in September, together with the new iDevices. I think the new version of OS X and iOS7 will be the bulk of the keynote. I think Apple would have quite a bit of new things with these two OSes that they need the time to talk about them. Besides, it is WWDC, for developers.

Okay, that’s my two cents. Not much “leaks” around, meaning that we will see actual new iDevices later this year. The refreshed Macs are expected with Haswell. As usual, it is always exciting to watch Apple’s performance in their keynotes. I’ll be following Engadget’s live blogging. I like gdgt’s but they are part of Engadget now. UPDATE: Also, looks like Apple is going to live stream the keynote.

 
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Posted by on June 9, 2013 in apple, Keynote

 

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Apple Special Event, October 2012, Impression

Apple streamed the video very quickly. I’m guessing they are now extremely well rehearsed and confident about the performance to even do a live streaming. Well, let’s cut to the chase, and drop my 2 cents.

Just with any Apple keynote, it starts with stats. Tim Cook on stage, iPhone 5 selling like hotcakes, pretty neat video, iPod Touch selling like hotcakes, yada yada yada. Tim was highlighting how the new iOS6 features are already used in the millions.

Tim also took the opportunity to emphasize that iPad apps are not “stretched out” phone apps. Punch #1 against Android.

iBooks stats. Sorry Tim, imo e-ink is still the ideal screen for eBooks. New iBooks featuring continuous scrolling, a departure from the classic idea of pages. Beautiful Korean fonts, and Chinese, said Tim Cook.

Bam, the Mac. Yeah, so much for a segway. Apple is selling more. Yeah, most people know that Apple is printing money.

Phil Schiller on stage. Beautiful, gorgeous, best, describing the 15″ retina display. And as expected, now retina display comes to the 13″ Macbook Pro. Lightest Macbook Pro ever. Well… DUH! The retina display resolution continues to astound me. 2560 x 1600. Yeah, more than even my iMac. I still drool over the idea of photo editing on a retina Macbook Pro.

And, what’s missing from the inside? Discreet graphic. Yup, the 13″ Macbook “Pro” only has the HD4000 intel graphics. Advise to people, you may want to sit this one out and wait for Haswell. You’ve been warned. I doubt the “better” speaker is worth the price of this one. Starting price $1699. Shipping today. Again, THIS is why Apple is succeeding. Many other companies cannot even ship their products months after announcement, let alone same day.

17″ MBP is still MIA. 17″ retina display would be mind blowing.

Next, Mac mini. A refresh for the step child. Might be one of the few Macs left with Firewire 800. Quad core at this tiny footprint is amazing though. Starts with dual core i5 for $599. Server version uses quad-core i7 with 2x1TB drives (but only 4GB of RAM?) for $999.

And the big one, the iMac. No more optical drive, and what you get is a super thin display unit. It’s… amazing. I mean really, being able to make an iMac that thin, with a full computer inside, it’s mind blowing. Sure, it’s just the edge that’s 5mm, but it’s still damn thin. This is why I love Apple, and why I hate Apple when Phil said how a new thing can make the previous one look so old. Damn you Apple.

No retina display, but it’s fully laminated and individually calibrated. Phil keep saying how much better the speaker on this new iMac too, but who cares as a separate 2.1 speaker would probably still be better. Something gotta give right, for something this thin. The obvious one is the optical drive. Well, the hard-drive got a downgrade too, starting with a 5400rpm drive, which we know is kinda slow for a desktop. Apple’s best marketing is upselling, and they want you to upgrade to the fusion drive, basically Apple’s marketing scheme for hydrid SSD+traditional hard drive. Apple is using its own software to optimize performance on what files are going to the SSD.

21.5″ iMac starts at $1299. Yes, Phil conveniently skipped the fact that it comes with 5400rpm drive. 27″ starts at $1799. Shipping in November for the 21.5″ and December for the 27″. And I bet it’s non-user upgradeable at all, not even the RAM, which is unfortunate as Apple gouges you on upgrades. Another odd design decision, due to the thinner edge, the SD card slot goes to the back, like the Mac mini. That’s not really intuitive, but at least you won’t mistake the SD slot with the super drive. Seriously, one time I slipped an SD card into the super drive of my iMac without realizing it, and was freaking out in trying to get it out.

Tim is back, and iPad stats again. 100million iPads sold. It’s interesting that Tim is showing how Apple is selling more iPads than Windows PC manufactures, AFTER the new iMac announcement. Yes Tim, everybody loves iPad, and everybody use iBooks.

Interestingly enough, Tim Cook mentioned how the new iBooks allows publisher to “update” text books. Yeah, good luck with that. Publishers love to gouge students by having them buy new books every year.

Phil is back. You know that “new” iPad that you just bought? Well, yeah, that’s no more. Apple is releasing the iPad 4, a “newer” iPad, and discontinued the short-lived iPad 3. Interestingly enough, the iPad 2 is still available. This boggles the mind on why Apple would do this, but they did it. The “newer” iPad comes with an A6X processor and lightning connector. It also has 720p front-facing camera, and the more world-compatible LTE radio. Same price points. Yeah, so much for the iPad 3…

Along the new iPad, Apple is also announcing lightning to USB, SD adapter, HDMI, and VGA (individual adapters).

And finally, iPad mini, hiding behind the newer iPad. Really great segway. New design, look a lot like the new iPod Touch. Even the black one has a black back. It looks more like an iPod Touch XL than an actual iPad mini, and alas, the specs say so. 7.9″, 1024×768, IPS display. Yup, no retina here, which is ironic considering how Tim Cook was pushing iBooks. The focus is thinner and lighter. Phil didn’t even bother to mention the display being IPS, let alone it not being retina.

Oh, the Nexus 7, punch #2 against Android. It’s plastic, thicker, more bezel, and heavier. But guess what Phil, the Nexus 7 has higher PPI with its 720p display. Also, it starts at $199. Phil did point out the disadvantage of ICS/Jelly Bean’s virtual buttons that is taking up screen space. Oh, and Phil just keep on going in comparing iPad apps with Android apps.

Now, the letdown. A5 chip. Yeah, Apple can put an A6 on the iPhone, but only an A5 for the iPad mini? REALLY APPLE? Come on. At least it has 720p facetime camera, and LTE version, unlike the Nexus 7 that is stuck at 16GB wifi only max (and doesn’t even support 5GHz wifi n). Cue in another documentary by yours truly, Johnny Ive. They keep comparing the iPad mini with the iPad 2. Well, guess what Apple, you yourself was just talking about the iPad 4. That’s number 4, 2 more than the iPad 2. I want the iPad mini to be a smaller version of the CURRENT iPad, not the iPad 2 generations behind.

Oh, new smart covers for the iPad mini. Gone are the aluminum part, just the clothed colored cover.

It’s amazing how they are pushing this iPad mini on the documentary, despite the obvious failures (no retina display, no A6).

Pricing, 16GB wifi at $329. $100 to double the capacity, and $130 extra for cellular radio. Pre-order October 26, shipping the wifi version first to a lot of countries, again showing the reason Apple is so successful.

Tim is back to close the presentation.

So, how did my prediction go? Well, I over estimated Apple. I thought Apple would not cut corners with the iPad mini, using A6 processor, but I was wrong. At least I was correct in mentioning the use of IPS, where many tech blogs said otherwise that the iPad mini would’ve used the inferior 3GS screen. I was correct in the pricing, but I missed the fact that Apple is keeping the iPad 2 (and instead discontinuing the “no longer new” iPad with an A6X iPad).

A mixed bag presentation. I’m not bothered with the retina Macbook Pro until Haswell. The new iMac design simply awed me. It’s incredible, period, but real-life usability, I would still need an optical drive on a desktop. However, the reason I was excited about this was for the iPad mini, and I was disappointed that Apple is cutting corners on the iPad mini, by making it a smaller iPad 2 instead of a smaller iPad 4. I’m torn. I was so ready to get one, but now I’m cautious, fearing that Apple would release the real iPad mini (with retina display and A6) in 6 months from now. *sigh.

 
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Posted by on October 23, 2012 in apple, event, impression, Keynote

 

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Apple’s “a little more” November 2 Event Prediction

The iPhone 5 was just released, but it feels like an old news now. The rumors are now focused on the next Apple event on November 2nd. The speculations are highly geared towards the venerable iPad mini, a smaller ~8″ iPad. The photo leaks are bountiful, so it’s pretty much a given imo. So now the speculations move on to the spec and price. I’m joining in with my 2 cents.

There are many speculations around the screen, how it’s going to be similar to the iPhone 3GS, ie. an inferior screen to the IPS panels used for the regular iPads and iPhone 4/4S/5. Imo Apple wouldn’t do this. Apple is not that stupid. The 5th gen iPod Touch itself has an IPS screen, so it wouldn’t make sense to “downgrade” the iPad mini. Apple is proud for its choice of panels on its various products (Macs, Macbooks, etc). The iPad mini will have the same IPS panel. Resolution wise, per the rumors, would be 1024 x 768, making it denser than the original/iPad 2’s screen, but not retina. Considering the yield and cost for retina screens (for the “new” iPad, iPhone 5, and “new” Macbook Pro), I’m going to guess Apple will do this and save a retina version for next revision. It will be highly criticized as the competitors are employing 720p screens for their 7″ tablets, but I bet Apple’s marketing machine will spin it in a magical way that you won’t care.

Going down to the chip used, IMO it’s going to be the A6. The rumors are speculating that Apple would use the A5 (to differentiate it as a lower model than the big iPad). I doubt it. The iPad is a flagship brand, and I don’t think Apple would treat the iPad mini like the iPod Touch, which is the step-child of the iPhone. I was already surprised that Apple put the A6 inside the iPhone 5, instead of parodying the “new” iPad (using A5X). The A6 has the advantage of being smaller and more power efficient than the A5/A5X, something that is needed by the smaller iPad to keep the tag of “legendary” battery life.

RAM wise, I hope it would be 1GB just like its bigger brother, but I won’t be surprised if Apple decided to put 512MB instead. 512MB is still usable (iPad 2, iPhone 4S, 5th gen iPod Touch).

The leaked SKUs is showing multiple models, parodying the lineup of the regular iPad, ranging from 16GB to 64GB, each with 3G/4G wireless version. Having cellular radio version from day 1 will definitely be an advantage against the popular Android tablet, Nexus 7.

The highly controversial topic is the pricing. In the past, Apple used to have fairly comfortable price gaps for their lineup (I remember the 64GB original iPod Touch selling for like $600). Today, with the ceiling being $499 from the 16GB wifi “new” iPad, and the floor being $299 from the 32GB 5th gen Touch, there’s not much wiggle room. Currently, the rumor is $329 for the lowest end (presumably 16GB wifi version), adding $100 for double the capacity, up to 64GB, and just like the regular iPad, adding $130 premium for the models equipped with cellular radio. As you can see, the pricing becomes a jumble of mess. I don’t know how Apple is going to approach this.

Speaking about price, the obvious thorn is the iPad 2, which is still being sold today at the $399 price point. I’m going to guess that it will be discontinued (relegated to the refurbished section) to at least leave a bit of breathing room for the iPad mini. The iPad 2 itself is still a great device, and if an even further price drop happened, it will be a good deal snatching one up from the refurbished store.

Oh, and how about the name? iPad mini makes sense. Simple, straight, and parodied the Mac mini (and the defunct iPod mini).

Besides the iPad mini, there are other Apple products that are due for an update. The regular iPad themselves are rumored to be refreshed with the lightning dock connector, eliminating the 30-pin models. The Mac mini is als overdue for Ivy bridge update. Same thing with the iMac. Another contender is also a 13″ retina Macbook Pro, which would also fit the “little more” tagline, to go side-by-side the previously announced 15″. The dilemma here is due to the late update, one may want to actually pass on these Ivy Bridge Macs, especially the retina Macbook Pro, and wait for Intel’s Haswell next year.

So there you go. Imo this is going to be a smaller event, unlike the iPhone 5/iPod announcement. Focus will be the iPad mini. I’ve been liking the 7″ form factor of my Nexus 7, as it’s a lot more convenient to take with you, while still having a decent screen space compared to a smartphone. The downside of the Nexus 7 is the limited storage and the lack of cellular radio version. If Apple makes a 64GB iPad mini with cellular radio, that’s it, I’m getting one.

 
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Posted by on October 21, 2012 in 2012, apple, event, Keynote

 

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