Apple 2010 September Music Event

So, yeah, something happened yesterday. Apple did their annual September music event to release new iPods. The keynote was available live, streaming for SL and iOS users. Yeah, Snow Leopard. I had to use my iPad to watch it. 🙄

Anyway, I’m just going through the keynote chronologically.

1. Updates on retail stores. Blah blah blah, nice stores. Update on iOS, blah blah, revolution, blah, blah, Google you suck, blah, blah, apps. Next.

2. iOS updates. Take home note is that 4.1 is coming next week with bug-fixes, and will feature HDR photo taking capabilities. I hope this feature will be available for the 3GS too, as we 3GS users have been gimped from iMovie already. New to 4.1 is Game Center, and Epic is showing their new game, powered by Unreal Engine 3, running on an iPhone. Pretty amazing, considering it’s running on a phone. Nintendo and Sony, be very wary. Hardware on mobile phones are advancing much more rapidly than the hardware on Nintendo DS and Sony PSP. iPad users will have to wait longer for iOS 4.2, coming in November, and it will feature wireless printing and AirPlay (AirTunes part deux), in addition to all iOS4 features.

Jobs demoed 4.2 on his iPad, showing the same old stuff such as “multi-tasking” (I rather call it task switching), threaded mail, folders, etc. One thin I notice in the 4.2 Safari browser on Job’s iPad, the “multiple tab” button seems to show a number now (can be handy to show you how many tabs are opened), and the “plus” icon is now an arrow “send to” icon.

3. Finally, the new iPods. Apple decided to renew all the iPod lineup (except the classic).
-First, the shuffle. The main complaint of the 3G shuffle is the fact that it has no buttons. Well, 4G shuffle brings back the buttons. So it looks like the 2G again, except that it’s square. Meh. At least Apple recognize that going obsessively minimalist doesn’t always work. It has all the voice over features from the 3G. 5 colors, 2GB, $50.

-Second: the nano. All the rumors were true. The 6G nano is square, has a clip, and uses a touch screen. It’s so small that it’s only a tad bigger than the shuffle. Sounds cool, right? Well, Jobs kept saying how it’s better, but he obviously skipped the features that are gone from the previous nanos. First, it’s a smaller and lower res screen than even the 3G nano. The video camera is obviously gone. Oh, and guess what, no video playback. Yeah, talk about going backwards. Also based on the demo screens, looks like the playback feature will mimic iOS, meaning no shuffle-by-album. The kicker? It still carry the same price as the previous nano: $150 for 8GB and $180 for 16GB. So, do you want to pay the same price and get less? Apple thinks so. We’ll see how the market responds. Pretty disappointing imo, and not even as much color options as the 4G/5G nano.

-Third: the Touch. Freakishly thin. It has the high res “retina” LED display, although Jobs conveniently didn’t say whether it’s the same IPS display as the iPhone 4 or not. My guess is that it’s not, and it won’t have oleophobic coating either. Looks like Apple really wants to make sure that the iPhone holds its value over the Touch. The new Touch will sport the A4 chip, although whether it runs as fast (or faster) than the iPhone 4 is not yet known. Gyroscope is included, and also a front facing camera for facetime. Rear camera is also added with HD (720p) video recording. The rumors are pretty much spot on. The pricing is a bit odd, with 8GB for $230, and jumps to 32GB for $300, and 64GB for $400. I guess Apple want to keep their good margin, not willing to reach the $199 price point, nor do a 16GB version.

Funny how Jobs demoed the nano, but not the new Touch. Also funny that Jobs went through the new iPods fairly quick, only halfway through the whole keynote. So what’s next?

4. iTunes. New iTunes 10, new icon, slightly updated UI, and Ping. Yeah, Microsoft has bing, and Apple now has Ping. It’s social networking inside iTunes. Errr, sure, that’s assuming that your friends are also using iTunes. Nobody I know uses or buy music from iTunes. They use bittorrent. 😛 At best, Ping is probably just going to be a niche amongst hip Apple/iTunes users.

5. One more thing/hobby, a 2nd gen Apple TV. Super tiny, just HDMI and optical out (no component), ethernet, wifi. No purchases, just rentals. Err, yeah, not sure if that’s what people actually want (hint: bittorrent). HD movies is $5. Sure, it’s HD, but Red Box DVD rental is just $1 per day (bittorrent is free). At least the new Apple TV supports Netflix streaming, so Netflix users don’t have to spend more money. TV shows rental is 99c. Err, sure, they’re cheap enough, but I already have Netflix, and spending more money just doesn’t jive with me (again, bittorrent is free). You can stream content from Youtube (interesting since Google is doing Google TV), Flickr (alas, no Picasa, Facebook, or other online photo storage support), and mobileME. You can still stream from a Mac/PC running iTunes. No Apple, I want to be able to stream my own videos form a simple NAS/Windows Home Server. 😦 In addition, there’s still also the codec support issue. I’ll stick with my HTPC running XBMC.

The new Apple TV is going to be just $99, shipping in a month. So, who’s Apple competing with this new Apple TV? The obvious one is Roku, a netflix client at a similar price point. The upcoming contenders are Google TV boxes and boxee box. Add on top of this, a lot of devices and even TVs today have a netflix client built-in already, and some also offer youtube/Amazon video capability. It seems that the market feels too crowded for the wrong reasons.

…and that’s it. The keynote re-run cut off the Cold Play music.

So, what’s my take on the new iPods? How was my prediction?
1. iPod shuffle
Well, I only got the price right, 2GB for $50. Apple usually is pretty strong headed in terms of the design choice they did (button-less shuffle), so I wasn’t expecting they would go back to the 2G design. But I guess consumers win this time.

2. iPod nano
I did better this time, due to the leaked cases pictures. New form factor, touch screen, no camera, and same price points. One should question the value of the new nano. Sure, it’s smaller, but you’re basically paying the same amount of money for less (no camera, smaller screen, no video, presumably no shuffle-by-album). Also, the competitors are way cheaper than Apple now. Just for example, Sony’s entry level E-series MP3 player can be had for less than $100, and you’ll get 16GB! Previously, Apple has a reason to retain the higher price point with the video camera. I don’t know if the consumers are willing to shell out twice the money just to get something smaller (with less features to boot). Imo the only reason Apple could do this is simply because they owned the MP3 player market. iPod as a name has become the Kleenex of MP3 player. This also shows that a standalone MP3 player as a device is a dead end. There’s almost nothing else to innovate (to the point that Apple added a camera on last gen nano). Now the only way to go is backward, I guess. Disappointing. However, it is still tempting to get one just for the cute/collectible factor. I mean I have bought pretty much all generations of iPod nanos (all of them, 1G to 5G). I mean gotta catch ’em all, right? 😀

3. iPod Touch.
Most of my guesses hit the mark: retina display, facetime, front face and rear camera. I just didn’t expect Apple to completely replace the lower end with an 8GB version of the same generation (instead of using the 3rd gen Touch). The surprise is HD video recording. Sounds awesome right? You gotta wonder though, that new Touch is even thinner. How the heck Apple did it, considering that even the 3GS camera is too thick for the 2G/3G Touch. Well, looking at the spec, you’ll see the ugly side. Yeah, the new Touch can record 720p video, but it’s obviously a cheapo crappy sensor, as its picture taking ability is only 960×720 resolution. That is not even 1MP. I mean come one, find a dumbphone/cheap digicam that still do less than 1MP picture. Extremely pathetic. This is yet another Apple’s obsession with thinness, sacrificing feature. I rather have a thicker Touch with the 3GS camera in it. I guess Apple just want to make sure they have more stuff to roll out for September 2011. Still, it’s a good buy, especially 32GB for $300. Plus you can do facetime, and it’s iOS. There’s virtually no competition here, yet. Heck, Sony is still selling their 16GB X series for $300. The only contender is the ZuneHD, which is due for an upgrade too. Rumor is MS is going to do a Winpho7 Zune HD without the phone, but the bar is already set fairly high, with the Touch having Facetime, HD video recording, and retina display.

Oh, how about the iPod Classic? Jobs didn’t even mention it at all, but it’s still alive, 160GB, same price $250. Yeah, Apple is the only player in town here, so they see it they they don’t need to do anything.

In the end, the MP3 player is dying. Everybody is using their cellphones as their MP3 players. We already see this as Apple is now very confused on what to do with the nano. Heck, ever since I have an iPhone, I hardly use any of my iPods anymore. The only surviving market will be the low end cheapo MP3 player, and the “PDA” replacement like the iPod Touch, where it’s turning into a mini computer at the $200+ price points, where people is expecting more than just an MP3 player.

How about the Apple TV? Well, my kind of content is J-dorama and Tokusatsu, with Anime sprinkled all around. No content providers in the US, including Apple, offer those, so my only source is fansubs. The most common codecs use in fansubs are Xvid + .avi, or H.264 + .mkv. Neither of those are supported by Apple TV (or any Apple iDevices). So far my solution is a plain Windows HTPC with XBMC. The new Apple TV would be an interesting Netflix client though, and for people that like to rent movies. As for the 99c TV shows, well, it can be pretty expensive if you like watching TV shows. Paying $10 per month for hulu plus may be a better deal, unless you hate ads. Apple TV could’ve been more. Apple could’ve been more aggressive (apps). But I guess they have to play nice with the studios and network providers. Oh well, I’m not interested in it anyway unless Apple added more stuff later on. It seems nice to be able to stream videos from my iPad/iPhone to the Apple TV.

So there you go, my impression/rant of Apple’s 2010 September event. Will I get any of those new iPods. Well, the new nano is interesting for collecting sake. The new Touch is interesting also, as I cannot have iMovie on my 3GS. But I dunno. I rather save my money for a Canon S95. My guess is the big seller will be the new Touch as it finally has camera. People had been lusting over a camera, and the 3rd gen Touch disappointed. Now those people will get this new Touch. Also, there are people that don’t or cannot get an iPhone, so the iPod Touch is the obvious gateway for the app store. To be honest, I don’t think the shuffle and nano will sell much, especially at those prices.

 

Apple iPod rumor

So, here we go again. September, and various tech blogs posting Apple’s invitation and various rumors. I’ll chime in with my own 2 cents.
The biggest rumor is a new Apple TV, dubbed iTV, which is rumored to be an iOS powered set-top box for $99. I don’t know. Sure, with Google TV, Apple probably feel they need to pay more attention to the Apple TV. Thing is, Apple’s invitation shows a guitar. A new iTV imo would be very significant to warrant a focus on itself, and a guitar kinda tells me the focus in tomorrow’s event will be music/iPods. Apple has a tendency to hold smaller events at a more frequent basis nowadays, so we could still see iTV next month or something.

Now let’s get to the focus of music.

1. iTunes
The rumors are saying iTunes X (iTunes 10) with longer music samples (up to 1 minutes from 30 seconds). Another rumors would be 99cents TV-show rental. I don’t know. I don’t think any of those would be significant. What people would want by now is ability to stream their music collection from the cloud. What I want is wifi syncing for iPad.

2. iPod shuffle
I don’t think anything will change. You can’t really do anything more to a button-less piece of metal. Currently, Apple is selling the 2GB for $60, 4GB for $80, and special 4GB edition for $100. I don’t think this can get any cheaper, although a $50 price point would be possible. I do think we will see new colors like the nano, just like the trend on previous shuffle. My guesses (along with new colors):
-Price drop across the board: 2GB for $50, 4GB for $70.
-2GB gone, replaced by 4GB for $60, leaving a better gap for the iPod nano price points.
I’m going with the first guess. Funny thing is, usually you can kinda make an educated guess based on the pricing of the refurbished iPods. However, I don’t see the shuffle being available refurbished.

3. iPod nano
The big rumor is a re-design tot a smaller square shape with maybe a clip ala the shuffle on the back, based on pictures of cases. Apple had put the nano in a weird spot by putting a video camera in it last year. It would be odd, although not impossible, for Apple to regress and take out a big feature. Then again, the guitar picture on the invitation mean a focus on music, and Apple’s smart marketing can spin things be saying that they are focusing on music. So, in addition to the form factor change, a bigger rumor would be that the face of the new nano would be touch-screen, something that I had thought about last year. If this is the case, then Apple would have to re-invent the software, unless they can squeeze down iOS, eliminating everything other than the iPod functions.
Some people argued that Apple wouldn’t change the nano’s form factor that radically. Well, remember the iPod mini? Apple replaced that with the nano just after 2 iterations. If you look at the nano history, we are at that 2-year point with the current design (4G and 5G). The only question is the camera, as at that smaller size, something got to go. Or, Apple could simply have another lineup. In any case, the pictures of the new form factor case are too significant to ignore. I think Apple would ditch the camera (remember, there’s still the iPod Touch), spinning it as re-focusing the nano for music.

So, my guess is that the new iPod nano will have the new form factor, touch screen, with a new UI with the menus revolving ala coverflow. I just hope Apple is not skimping the software (like shuffle by album, which is still ironically missing in iOS). Price wise, it depends on how aggressive Apple want to be. They could just keep the same price points ($150 for 8GB, and $180 for 16GB), or something more aggressive like $100 for 8GB and $150 for 16GB (justifying the loss of the camera, while leaving a better breather room for iPod Touch pricing).

4. Lastly, the iPod Touch.
The iPod Touch is becoming the most important iPod for Apple, as it’s the gateway to the profitable app store. With the last year’s Touch not getting anything worthwhile (other than the upgraded internals), I think this year’s Touch will be receive a significant update. iOS 4 will be the first obvious feature, complete with a rehash of folders and multi-tasking. Another obvious feature would be a front-facing camera for Facetime. Apple already stated during the iPhone 4 announcement that there will be tons of Facetime devices by the end of 2010. The feature being added to the Touch is pretty clear.

So, what else. The form factor doesn’t seem to change much based on the leaked case pictures, definitely not the iPhone 4 design, Those pictures also show a hole on the back, probably for a back-facing camera, although I don’t think it will the the same camera as the iPhone 4. I’m guessing it’s going to be the 3GS’ camera, 3MP and VGA video recording, thus giving a better excuse to take out the camera from the nano. I do hope for iMovie to be compatible with this iPod Touch as it’s likely it will have the same A4 chip and RAM as the iPhone 4. I mean this could be a true flip competitor, having a video camera with editing and uploading capability on the device itself (if Apple can put the 720p camera in the Touch, then yeah, the flip is dead).

As for the screen, I’m guessing the new Touch will also get the retina upgrade. However, I don’t think it will be cheap, thus Apple will still keep the 3G Touch for the lower price point, just like their strategy with the iPhone.
So, my prediction:
We will see the 4G Touch sporting front facing camera + Facetime, back facing camera (3GS style), iOS 4, A4 chip, and retina display, and keeping the same price points. $300 for 32GB, $400 for 64GB. The body material, however, will not be as sleek as the iPhone 4, probably to keep the cost down. I mean $300 for the retina display sounds too good to be true. The current 3G Touch will sport 16GB and hold the $199 price point, still being touted as a gaming device.

5. The iPod Classic.
Ah, yeah, the iPod Classic. The iPod that is now at an extremely odd place. It didn’t receive anything other than capacity upgrade last year. Unless Toshiba managed to make a higher capacity hard-drive at the same form factor, the 160GB capacity is kinda maxed out. Thing is, there is virtually no competition anymore in this space. MS gave up on their hard-drive based Zune. Apple is the only player in town. They could just keep it the way it is. Or maybe just a price drop, $200 for the same 160GB. Or, they could scarp the iPod classic altogether as the money making machine is the app store. I’m going to go with a simple price drop, $199 for 160GB.
I do wish for Apple to transition the Classic to flash memory, with the same form factor but unibody aluminum case. But obviously the flash memory price is the problem.

There you go, my predictions for tomorrow’s Apple event. The best part is, apparently Apple is going to do a livestream of the event, something that they have not done for a long time. I will also be following Engadget’s and gdgt’s live blogging.

 

9/9/09 Apple Special Event impression

You can download the Special Event keynote from iTunes. I’ll be going through the keynote chronologically.
1. Steve Jobs appeared, alive and well, albeit super skinny. Once we go through the whole lackluster event, I think this is the biggest news of all.

2. Genius. Blah, who cares. I already pointed out in the past that Genius to me is stupid. Apple now put the Genius feature for apps. Will see how it goes. I don’t have the iPhone, so no ringtones for me. However, $1.29? Really? I thought it was 99c and you can make your own (this option is still available though). In short, ringtones are still a rip-off. Make your own and save your money.

3. iTunes 9. The new iTunes store does feel better than the old one. Definitely easier to navigate. The catch? No more shopping cart. So don’t just click happy as it’s all 1-click buy now. You have to utilize the wish list to simulate the old shopping cart (yeah, they said wish list is a requested feature, while what they did was renaming the shopping cart). iTunes LP is what cocktail becomes. It’s cool, but until they have iTunes LPs for Eurobeat artists like Dave Rodgers, I won’t be bothered. They also added Extras to movies, so your iTunes movie purchase is filled with non-useful content that you don’t care, like the DVD version. 😛

4. Syncing is much more granular now. Instead of having to make individual playlists for specific artists/genres to be synced, iTunes 9 have that option built-in. This is a nice addition. Syncing is also more granular with podcasts and videos, allowing you to specify certain podcasts/videos that you want in the device indefinitely.

5. iTunes 9 Home Sharing. This is a nice feature for those that have iTunes libraries scattered on different computers. Finally iTunes can automatically aggregate the library content between computers with couple of clicks. Very useful if you keep a library on a desktop and another on a laptop. The catch, you need iTunes account, and it only works for computers with the same iTunes account (so no copying music from friends/other family members). Yeah, the recording industry is not that stupid. Kudos to them to limit what you can do with your own content. Luckily, iTunes are now DRM free, so you can always do it the old-fashion way. Home Sharing just makes it a bit more convenient.

6. You can rearrange the App icons of your iPod Touch/iPhone from iTunes 9. Nice long-awaited feature, but I want folders to group certain apps instead of having pages of clutter. Oh well, maybe iTunes 10.

7. iPod Touch. The most disappointing and lackluster announcement. Everybody, including me, is expecting a new Touch with camera, and maybe GPS+compass. Phil went on and on about apps and games, something that everybody knows already. Dissing the PSP and DS won’t change the fact that the “new” Touch is NOT new. I guess the rumor that there’s production/manufacturing issues with the camera unit is true. So, Apple is focusing the Touch for gaming. Imo, wrong move. Without a significant hardware update, the ZuneHD with nVidia Tegra and 720p HD output + HD radio is a LOT more tempting for enthusiasts, especially Windows users.
So, what do Apple have? 8GB for $199 (the old 2G), 32GB for $299, and 64GB for $399. No camera. The 32 and 64GB version are said to be “faster” and support OpenGL ES 2.0, but no confirmation yet whether it has the same innards as the iPhone 3GS. Whatever, Tegra on the ZuneHD sounds better and better. For comparison, ZuneHD 16GB will be $219, and the 32GB will be $289. However you see it, if you’re a Windows user and looking for a new toy, the ZuneHD is extremely tempting and gives better value than the Touch, unless you’re on a Mac or you want apps.
Other than the ZuneHD, there is not much competition here though. Creative’s Zii is not out yet. Sony X series? That’s an even worse joke. 16GB for $299, and 32GB for $399 for a standalone MP3 player? I expect Sony to put the X series on clearance soon.
How did I do on my prediction? Well, I was wrong about most of it, only got the 2G 8GB for $199 right.
No Phil, the iPod Touch is not the best iPod yet as it cannot even do shuffle-by-album, something that the Classic and nano can do for ages. The Dell in the back pocket is cute though, something you copied from Sony’s Vaio P ad? 😛

8. iPod Classic survived! Really, a lot of bloggers, including me, expected Apple to axe the Classic. I didn’t even know there’s a 160GB hard-drive that thin yet. Oh well, this is good news for some people. Apple is the only one left that sells hard-drive based MP3 player. Microsoft already axed their hard-drive based Zunes. 160GB for $249. No drop in price as Apple knows they’re the only player in town now in this category. No new features either, not even the voice over, something that I predicted. Again, I missed the mark, only matching the price point of $249, simply because I was not aware of the thin 160GB being available.

9. iPod Shuffle, the dreaded 3G Shuffle is sticking. Phil kept saying it’s the “easiest” iPod to use. Liar. Apple didn’t even bother to drop the price. It’s still the 4GB for $79, and only added 2GB for $59. Oh, how about an even more expensive piece of useless metal, 4GB stainless steel 3G Shuffle for $99. $99? Really Apple? For something that is barely usable? Let alone that, it’s not even gapless capable. Utter fail!
Let’s see the competitors:
-Sony’s new E series, not as tiny as the 3G Shuffle for sure, but it is much more usable, compatible with any OS, 8GB for $79, 16GB for $99. So, a tiny piece or metal for $99, or a usable MP3 player with screen and buttons, and 4 times the capacity for the same price. Which one would you pick? You have to be a super harcore Apple fanboy to choose the Shuffle.
-Sandisk Sansa Clip+, again, not as tiny as the 3G shuffle, but more usable due to a screen and buttons. 8GB for $69, 4GB for $49. Sure, it’s plastic instead of metal, but usability goes up 1000x with only half the price. Take that Apple! Really, Apple could be losing the low-end market here, a place where Apple is doing decently before with the 2G Shuffle.

10. The new 5G nano. So, the iPod that is getting a video camera is the nano, not the iPod Touch. Huh? Yeah, that’s what I said. I’m not really sure Apple’s strategy here. Steve Jobs said they’re targeting the Flip camcorder market. I don’t know if that’s a market the nano should be going though. The Flip market is going away anyway, as most of today’s compact point-n-shoot digicams at similar price point can also take videos (some even in HD), have better optics, optical zoom, and upgradeable memory. Oh, and they take much better pictures than the Flip. So, imo the Flip itself is not going to last long, and Apple wants to go in? The Touch is in a better position to have a video camera as it has the OS for video editing, picture/video uploading via wifi, and apps. The nano has nothing of those. Even worse, the video camera on the new nano cannot take pictures.
On the other hand, there are quite a few surprises. The video itself is 640×480 30fps. Not too shabby, although I wish Apple added widescreen resolution. Also, according to the new spec, the new nano supports HE-AAC. Well, that’s new. And yes, iTunes 9 allow ripping to HE-AAC now, max 80kbps. I think there’s something going on here. Apple wouldn’t just add this for no reason.
Now, the pricing. 8GB for $149, 16GB for $179. People that are not interested in the camera will look elsewhere, like Sony new E/S series (16GB E345 is $99, 16GB S545 is only $129). Even if you’re interested in the camera, you have to wonder how’s the video quality. No auto-focus? It’s clear that Apple added the cheapo camera to keep the premium pricing. Really, if Sony, a company that is not that smart in term of pricing their products, can sell a 16GB MP3 player for $99, I expect Apple to do better.

11. Norah Jones. No Beatles. Nuff said.

So, a pretty lackluster event. The biggest news is, Steve Jobs is alive and well. Apple is missing the mark on everything except the Classic. The 3G Shuffle is as useless as it was, and instead of price drop, Apple upped the premium. The nano, instead of being cheaper, got a questionable video camera, and no significant price drop. The Touch? Where should I begin? Nothing new, weak pricing and featureset vs the ZuneHD. Microsoft, this is your big chance to push the ZuneHD as much as possible. Even better, just drop the price point to $199 and $249 for the 16GB and 32GB ZuneHD respectively. That might give Steve Jobs a bit of headache. Oh, and where’s Mac support for the Zune? This is a rare chance for Microsoft to snag some Mac users. However, I doubt that MS is that smart (they cannot even put unicode fonts in the Zune).

Now, taking a step back, let’s take a look at the iPod Touch lineup. Did you notice something missing? Yeah, no 16GB! There a jump from 8GB to 32GB. I wonder what is going on here. I can speculate that, assuming the production problems is true, that Apple has to fill the gap quick, and put the 8GB 2G Touch back. The 16GB was reserved for the intended new Touch with camera. Also, in the end, Steve said “See you soon.” I’m guessing an October event, introducing the true 3G Touch with video camera, 16GB at $249 and 32GB at $349, filling the gaps nicely, co-existing with the current lineup. Voila! 🙂

There you go, my impression of the 9/9/09 Apple event, and with some analysis/rumor at the end to boot! 😛

 

September Apple event is coming

It’s this Wednesday, 9/9/09. I’ll be following gdgt for keynote coverage and watching TWIT live for Leo Laporte’s commentaries (and occasional live spycam from the keynote). I’ll be comparing notes with my own prediction.

 

Apple September event, new iPods

You can watch the from Apple here. If you have subscribed to the Apple Keynote Podcast in iTunes, it should download the new keynote, albeit very slowly (since everybody is downloading it too).

So, what’s new?
1. iTunes 8
New album display, kinda like Windows Media Player. Nothing exciting. Genius? Remember the iTunes mini store that nobody uses/turn off? Well, consider genius as the 2.0 version of the iTunes mini store. Basically it gathers info of your library, automatically creates playlist based on the “seed” song, and offer recommendation from iTunes store. Currently it’s taking quite a while “gathering information” of my library after the installation of iTunes 8. My take? Meh. Really, Apple has done their homework when they released iTunes, and the previous subsequent updates, to the point that there is no reason to fix something that is not broken. Now, I guess the focus is to sell more stuff from the store. HD movies finally on desktops too, previously only available on Apple TV. But meh.

2. iPod Classic
As predicted, to compete with the new Zune, it is now 120GB only for $249. Grab the 160GB while you can, it’s on clearance for $299 only. Or for a great deal, get the previous 80GB Classic for just $199! Again, meh. Apple used to be the leader, now it seems that it is following Microsoft since the 120GB Zune is available before this event.

3. 4G iPod nano
Apple change the nano yet again.
-Finally full aluminum enclosure ala 2G nano.
-Glass screen cover.
-A LOT of colors! Are you watching this Sony? Me like orange.
-Price is not aggressive enough. Again, Apple used to be the leader, now it’s not. 8GB DAPs have been available for $149 from the competitors for quite sometime. $199 IMO is kinda a hardsell, due to the same price of 8GB iPhone.
-The accelerometer is nice, auto turning screen. Sony, where’s yours? You still have to rotate screen manually on Sony DAPs.
-Shake to shuffle. Huh? Sandisk’s Sansa shaker anyone?
-Not enough features to justify an upgrade. IMO the 3G nano is excellent, aside from the scratchable chrome back. The 4G nano would have been more interesting if it has more aggressive pricing (8GB for $99/$129, 16GB for $149) and built-in Nike+ transmitter. Hey, they put the Nike transmitter in the new iPod Touch, but not the nano? Doesn’t make sense.

4. 2G iPod Touch
-Curved back as expected, ala iPhone 3G
-Stainless steel back? I guess this is Apple’s way of built-in obsolescence, for your device to scratch up like crazy. Boo!
-Volume button. Finally!
-Built-in Nike+ transmitter. Why? This would’ve make more sense on the nano. The Touch is too big.
-Again, pricing is not aggressive enough. The benchmark is 8GB iPhone 3G for $199. The new 8GB Touch is still more expensive, $229. The great deal? Get a previous gen 8GB Touch refurbished from Apple for $179!
-2.1 firmware upgrade for all Touch. You still have to pay for it if you haven’t upgraded from 1.x.
-Built-in speaker. There are times that I wish the 1G Touch have this. It’s a nice addition.
-Nothing ground breaking or new as far as online capability. Meanwhile, Microsoft is doing some new things with the new firmware of the Zune.
-Now, the interesting one, is the fact that the upcoming earbud accessories have a mic on it. If Apple allow voice on the Touch, all we need is a VOIP app! F U AT&T!
-Again, IMO not that exciting, and not a must upgrade from 1G Touch, unless there is a VOIP app.

5. New earbud/in-ear bud with basic remote capability and mic, obviously to be usable by the iPhone too. The in-ear one has 2 drivers in each side. Sounds interesting, but I HATE the Y-cable design. It is NOT practical. I prefer the behind the neck design.

6. “New” colors for iPod shuffle
-Recycled colors from the 2006 2G shuffles. Boo!
-Are you kidding me? No price drop? You can get 2GB SD cards for less than $10 now. Any modern cellphone is good enough to be a basic DAP.

7. iTunes 8 impression:
-Genius, or should I say, Moron.
Okay, while I was typing this blog, the Genius feature in iTunes 8 finally finished “gathering information” from my library. It took quite sometime despite the size of my library being not that big at all. So, does it work? NOPE! Yup, it only works for “seed” tracks that it could find in the iTunes store, even for the playlist creation. STUPID! The playlist creation is supposed to create playlist from the music IN MY LIBRARY. Nothing to do with the iTunes store! Since I primarily have Eurobeat and J-Pop songs, Genius is baffled, and becomes a Moron. USELESS! At least from the few stuff it recognized, it listed new albums and tracks that I have not purchased yet. Great feature to see if there is a new release or not. As for playlist creation from “seed” that is available from iTMS, it’s WAY OFF. The playlist does include tracks not in iTMS, but obviously it’s not “smart” enough, obviously only basing stuff on the available tags. And then there are mis-recognized artists (J-Pop artist vs western artist). A very poor feature. I’m turning it off. Maybe it would work better once it gathers all the millions of iTunes users info.
-Grid view is similar to Events view in iPhoto 08. Skimming works, but IMO not practical for music. Cover flow is supposed to be the “better” version of this. I still prefer the list view, but now I cannot get rid of the genre listing. WTF? It’s taking up space from the artist and albums list, and I always disabled it, but the option is gone now.
-The new visualizer is pretty slick. I never really like any kind of visualizers before, but this one is pretty cool!

If Apple would’ve included the Nike+ transmitter inside the new nano, I’ll grab those in a heartbeat. Now, I have to think twice. The orange/yellow ones are calling my name, just for collection sake. Just like in Pokemon, gotta catch’em all.

As I expected, nothing spectacular from this event. The DAP market is reaching its peak and ceiling for features and innovation. The obvious next step is the merging of DAP and phone, thus Apple probably putting more effort on the iPhone. Microsoft will be faced with this issue in trying to design better online capabilities of the Zune, being the requirement of a web browser, thus the obvious result is marriage with Windows Mobile. Between now and September 2009, this is the best period for all the competitors to catch up with Apple, but yet again, everybody seems to be failing. Microsoft seems to be the only one taking the chance with some new firmware updates for their Zunes. Sony? Look at their even more meh lineup, and overpriced 16GB DAPs. Heck, they don’t even release 16GB models for the new lineup in the US. Creative? Nobody cares about Creative anymore.