Apple did yet another event yesterday, Back to the Mac. The video is available streaming via Apple’s website and iTunes. If you downloaded the podcast version via iTunes, redownload it. The first video is botched, won’t work on iOS devices.
So let’s get to it.
1. Steve Jobs opened up the keynote, but handed it off to Tim Cook right off the bat to talk about sales. Marketshare, blah blah, Steam & Autodesk, blah blah, Shanghai store, blah blah. Next please.
2. Job’s back to introduce iLife 11, as expected. Phil went on stage to show off iPhoto 11. Nothing too drastic. Full screen mode for events is great, presumably a transition towards touch-based UI of future Macs. It made the UI a bit more similar towards the photo app on the iPad. A bunch of new slideshow themes, great, but I expect they’re going to be overused fairly quickly as everybody is using the same templates. Email and Facebook integration inside iPhoto is great too. Hopefully Apple will allow iPhoto to upload higher res photo to Facebook. Previously, iPhoto is stuck at lower than VGA res photo for Facebook uploads. Book creation is neat, but I have never done/ordered one. Interestingly enough, there’s a Letterpress documentary built-in into iPhoto. Nice, but really?
3. iMovie 11. Randy is up. New features are:
-Improved audio editing. More granular control over fade-in/out and audio levels. Very neat, not needing to deal with Garage Band. Audio effects is also a nice touch.
-The new video effects are awesome, especially the freeze frame effect. Wow, I can’t wait to play with this.
-Movie trailers. Basically themes that present videos like movie trailers. Simply awesome. It can make plain videos into amazing videos, with just a couple of clicks. I truly can’t wait to get my hands on this. People that got bored watching this demo don’t know what they’re watching. Imo iMovie is the killer app on the Mac. You cannot simply do the same thing with any other app on any platform with the same ease of use.
Really, iMovie 11 alone is probably worth the price of the iLife bundle. Super awesome.
4. Garage Band 11. A product manager called Xander is up. Who is he again? Ah who cares.
-Groove matching. This is probably one awesome feature that you could only find in pro apps in the past. It basically syncs up all tracks to match into a single track’s rhythm in 1 click. Amazing! I probably would hardly use Garage Band, but this is just too cool.
-Flextime. Uh, yeah, you can lengthen or shorten a clip. I mean really, if you think about it, with this and groove matching, you don’t really have to know how to play music anymore, just like some of the artists out there. LOL.
Garage Band is one of those apps that most people wouldn’t know what it is, but those that do will love it.
5. iLife 11, $50. And yeah, I ordered it already.
6. Facetime, on the Mac. Yeah, move aside iChat, the new meme is Facetime. It’s strange that Apple did this in the first place instead of building on top of iChat, but I guess there’s gotta be a technical reason, especially on iOS. Seems to work great as it auto-detects the rotation on the iOS devices. Interesting enough, Apple doesn’t call the camera on Macs as iSight anymore. It’s Facetime camera. so peeps, learn the new meme.
7. Mac OS X Lion. Yup, the next OS X, 10.7. The idea is taking some ideas from iOS back to the Mac. Touchscreen iMac? Steve said no way. LOL. He’s right though. Touch screen on a vertical screen is weird, and doesn’t work. Just look at those touch screen PCs by HP. I’m guessing the magic trackpad will have a bit more focus in the near future.
App store for the Mac. A lot of people started to be leery about this, thinking Mac will be as closed as iOS for apps. I don’t think that will be the case, but we’ll see. Some nice features for the regular consumers would be auto-updates for all apps and licenses of apps for ALL your Macs. Yeah, see that Microsoft?
Craig is up for demo.
Launch pad. Well, it’s iOS home screen on the Mac. Not too thrilled about it. It’s the same as iOS, including folders. You know what it is? A full screen Start menu. LOL.
Full screen view is pretty neat. Unlike Windows, looks like Full-screen in Lion removes the menu bar too. I guess devs have to re-engineer their apps.
Mission Control. Huh? Yeah, it’s unlike Apple having a feature named “Mission Control.” It seems silly. It’s basically expose 2.0. Oh, and the Magic Mouse sucks. Even Craig is having a hardtime swiping here and there. Should’ve used that Magic Trackpad.
OS X Lion, Summer 2011. Heck, I’m not even on Snow Leopard yet, still on Leopard.
8. One More Thing. Macbook + iPad? Yeah, new Macbook Air. The leaked pictures are true.
-13.3″, 2 USB ports, SD card slot, SSD only (good!), full size keyboard (but not backlit anymore, boo), 1440×900 screen res, Core 2 Duo (Steve re-emphasize that this is a fast processor, probably to ease users since everybody is expecting the Core i3 at least), GeForce 320m, 7 hours battery life, 30 days (!) stand-by time.
-11.6″ version. Yeah, the rumors were true too. 1366×768 screen res, 5 hours battery life, but no SD card slot (boo!).
Prices? Apple is going aggressive here. $999 gets you 11.6″ with 64GB, 1.4GHz CPU, 2GB RAM. Wait, 2GB RAM? Yeah, Apple cut off a corner there. Good thing is, unlike the previous Macbook Air, you can order BTO to 4GB RAM for another $100. Downside, it’s BTO only as the RAM is soldered to the motherboard, so you cannot upgrade the RAM yourself. The 13.3″ starts at $1299 with 1.86GHz and 128GB, and same 2GB RAM. Apple is going to rake in a lot of $100 4GB upgrade.
One weird thing is a microphone on the side of the Macbook Air. WTF? I don’t understand the logic. Wouldn’t it be better to place that near the camera? And how does the 30-day stand-by time works? Hibernation? But it’s instant-on? Huh?
Oh, of course, the obligatory documentary by Jony Ive. I think he should voice all documentary videos about anything. LOL.
Having the iPad, I don’t really see a need for these ultra-portable laptops anymore, but boy, it’s Apple, and I’m still drooling over it. LOL.
Overall, great keynote. I’m really surprised how a lot of people are “disappointed” and/or got bored with this. Apple has always demo iLife apps on every new version, and nobody ever got bored before. I guess it’s just a trend to hate anything Apple. It’s the “cool” thing to do. iLife allows normal people to make great photo slideshows and videos. I love it, and I think iLife 11 is another awesome update. The catch is, it requires Snow Leopard, and I’m still using Leopard. GRRRR! So I have to shell out $29 for SL too. Oh, and I’m not looking forward towards re-formatting my iMac.
Well, that’s it, my rundown on Apple’s latest event. No pro apps updates. No Verizon iPhone. We’ll see what’s more to come before the holidays.