Apple Special Event October 2013 Impression

Well, that was quick. Apple live streamed their keynote, and the stream is already available. As an armchair critic, time for yet more 2 cents from me. 😀

The keynote started with a very deep video that is basically Apple explaining to those bloggers that are shouting that they are no longer innovative because they don’t have huge phones with swimming fish as a wallpaper like Android. Typical Apple, the video is highly produced. It’s simple, yet enjoyable to watch.

As usual, the keynote started with Tim Cook with the stats. 9 million iPhones sold since the 5s/5c launch. Damn, and I thought we are in recession. Tim Cook showed a video, a very highly produced one, showing the launch day with people lining up and getting excited. Plenty of Asians in the video, kinda hinting Apple is serious in targeting China as their market. This is one of the reasons watching Apple keynote a lot more enjoyable than any other companies’. They just produced their stuff extremely well, unlike the other companies that seem to stuck in the 90s style of rigidity. I mean seriously, try watch Samsung or even Microsoft’s presentation for the Surface 2. And they wonder why Apple is garnering the brand awareness and mindset of the public. Genius marketing.

Oh, in the video, there’s a dude buying five of the 5c cases. Scalper alert!

“Biggest and fastest software upgrade in history… ever.” Yeah, Cook was talking about iOS7. Sounds great, but can you fix the battery drain and cut back on the animations please? They are getting old after two days. Tim Cook stated how great it is that consumers can experience the latest features. Yes, tell that to iPhone 4 owners.

A mention of iTunes radio with a plug for Justin Timberlake. Meh. Wake me up when all Avex’ catalog are in. Apps. Yes, we heard this before. Mac, with mentions of OS X, iLife, and iWork. Tim Cook seemed to be stumbling, hope he’s okay.

“The competitors are confused. They are making PCs into tablets and tablets into PCs.” LOL. Yes Microsoft, that’s you.

Craig was next with OS X Mavericks. Echo… Somebody is going to get some spanking later.

We heard many of these before in WWDC. Craig is claiming you can get an hour more battery life on the Haswell Macbook Air. That’s quite a feat if it’s true. Variable graphics memory allocation. Tags, which is not new as older OS X already has it, it was just called label. Why tags? I think this is Apple’s way of eliminating the file system from the user. I can see this being expanded on future versions of OS X, and the files and folders that we are used to getting more and more hidden.

Even Craig seemed to be stumbling, rushed. The presentation does not feel as tight as when Jobs was running the show.

Demo on Mavericks feature, showing integration between notification, mail, calendar, maps, etc.

Windows 8 pro for $199. Yep, jab #2 at Microsoft. Mavericks? Free! Even for those running Snow Leopard! Well, not completely unexpected. Many people have said this when Apple dropped its upgrade price to $20. Apple get their money from selling hardware. Still, a nice touch. I can see OS X updates will be just seamless in the future. Since it is free, it will be just an ongoing software updates. People do not have to worry anymore about what OS version they are running.

For me, I am sticking on Lion a bit longer (yeah, I have not even upgraded to Mountain Lion). It is always wise to wait for the first of second point update before upgrading an OS.

Phil was up next. Great reviews on Macbook Air. New retina Macbook Pro. That old Macbook Pro? Yeah, they are step children now that Apple doesn’t even upgrade it to Haswell. New Retina Macbook Pro is lighter and thinner. Gee, what’s new. 😀 Better battery life thanks to Haswell. Oh, and a keynote tip from Apple. See how Phill talked about the increased battery life, then showed a Macbook Pro with a screenshot from Batman movie, and then from behind, showed two more Macs and stated how you can watch the entire trilogy in one charge. Great presentation indeed!

Of course, everything is upgraded. PCI-e SSD, 802.11ac, Thunderbolt 2, Mavericks. Base 13″ model starts at $1299, pretty much set to replace the old Macbook Pro. Oh, best yet, shipping today! Again, this is why Apple is so successful. Many other Windows laptop OEMs have not even shipped their Haswell laptops that they announced earlier this year. The 15″ model is getting Iris Pro, with higher priced option for nVidia GPU, GT 750M. Interestingly enough, the 15″ model has less battery life than the 13″ model (8 hours vs 9 hours). 15″ starts at $1999 with Iris Pro, and shipping today too.

Mac Pro. In short, $2999, shipping in December. Yeah, not cheap. Nice, but too rich for my blood. Typical Apple, to entice you to spend that much money, they make a documentary on the making of the Mac Pro in the assembly line. Unlike Jony Ives’ documentary, the background is black. 😀 Can’t wait for the parodies people will make.

Next up was Eddie, with iLife, new versions for iOS and Mac. Finally, matching icons on the iOS version to match iOS7 style.  Eddie simply blazed through the apps without much demo other than Garage Band. I’m curious on the new iMovie and iPhoto, but alas, no demo. In-app purchase for Garage Band! Yeah, Apple made these apps for free, and they went into the IAP game. I just hope they don’t do that for iMovie effects.

New iWork. More syncing with iCloud and web version, plus collaboration! Take that Google Docs. Fun demo. Seems better rehearsed than Craig’s Mavericks demo. Free. Office 365 for $99 per year. Jab #3 at Microsoft. I guess it’s better to poke fun at Microsoft than Google.

They are all available today, but I cannot install them!! 😦 Why? They require Mavericks! No fun for me and my Lion. Oh, and no free iWork for me too. Have to buy new Macs. 😦

Tim Cook returned with stats for iPads. Yet more jabs at Microsoft in the most indirect manner. Yet another highly produced video showing iPad in a variety of usages, with Asians and Chinese in them. 😀 I wonder how they record the movie of the guy with a tent hanging on a mountain at the end though.

Phil with new iPads, finally! As expected, the new big iPad follows the iPad mini’s design with thinner bezel. The name becomes iPad Air. iPad Air? Doesn’t sound right. But I guess it’s better than what it could’ve been, ie. “The Newer iPad with retina display.” Even thinner than the previous iPad. What’s amazing is the weight, 1 pound. It runs the A7 SoC. Wait, no A7X? Yeah, I guess Apple sees the A7 is fast enough to push the retina iPad on its own. No TouchID though. No 802.11ac either. Same prices as the iPad 4, November 1, with a new breakthrough in LTE. Just one single SKU for LTE support for all carriers in the world, including all four US carriers. That’s amazing.

Previously, despite all iPads with cellular are unlocked, LTE support is carrier/region specific. You can buy a Verizon LTE iPad 4, for example, and although you can use it on AT&T, you will only get 3G/HSDPA speed. Seems like that’s over now with the iPad Air. It’s quite an amazing feat that we are at this point of universal LTE support this quick. Remember how long it took to even have phones with penta-band HSDPA? Yeah, that Nokia WinRT tablet with carrier branding? Good luck with that. The only downside left is the mess that is the iPhone 5s/5c, with every region having their own SKU with LTE that only works with the carriers in those region.

And, the iPad 2 lives! Yes, still at $399. More like the iPad for suckers, especially when you see the new iPad mini having the same price. I mean really, the iPad 2 was great, but it was released in 2011, running the old A5 SoC that doesn’t even get many of iOS7’s new features. You are better off buying a refurbished iPad 4 or the new iPad mini.

Of course, another documentary starring Jony Ives.

Ah yes, the new iPad mini. It finally received retina display thanks to the A7. And Apple didn’t stop there, they used that as an excuse to increase the price. The new iPad mini now starts at $399, shipping November (but no specific dates). Yeah, you still want to buy that iPad 2? 😀 Space gray is the new word for black. The old iPad mini hangs around at $299 for the 16GB wifi. I guess that’s Apple’s answer to the new Nexus 7.

Seriously, the iPad 2 and old iPad mini are for suckers, considering they are running a two generation behind SoC.

Tim Cook returned to wrap up the show.

So, how was my prediction? I got pretty close, although I got the order wrong. I thought Apple was going to do a 12″ retina Macbook to sneak in between the Macbook Air and the retina Macbook Pro, but looks like Apple managed to push the price of the retina Macbook Pro down, making the old legacy Macbook Pro a step child. Mavericks is free, which is unexpected but not surprising. New iLife and iWork. New iPads as expected, with a price jump on the retina mini, and the old ones linger around for suckers.

Of course, no Apple TV, and no smartwatch. Cue in the tech bloggers bitching on how Apple lacks innovation, ignoring the feat of engineering that brings 1 SKU to support all LTE around the world. As for me, I have been waiting for a retina mini since the original iPad mini was announced, so I’m getting that one. Bye bye Nexus 7, it’s nice knowing ya.

What’s on your shopping list?

 

Apple October 2013 Event Prediction

Another month, another Apple event, and another 2 cents from me.

Since the iPhone 5c/5s are out already, the checklist is getting shorter. Kinda obvious that this time, it will be new iPads.

First, redesign of the big iPad into a slimmer model, using the iPad mini’s design language. I think this is pretty much a given considering the leaks. The question is the inside. Will it have the fingerprint sensor that Apple debuted with the iPhone 5s? I think so as I think it will be running off a souped up A7 processor, probably dubbed A7X. Ever since the iPad 3, Apple always pushed their SoCs on the big iPad to take advantage of the bigger room and battery. Everything else will be familiar though, same price points as current iPad 4 with same capacities. I mean I don’t see why Apple would change anything as they are selling these by the boatload at these prices. I wonder how the LTE versions would fare though, considering the mess it is with the iPhone 5c/5s, with their multiple region specific SKUs that pretty much “lock” the LTE support only for that region.

Second, the mini. Last year’s mini was a disappointment due to the lack of retina display. Also, it’s running the old A5 SoC, the one on the iPad 2. I think Apple would finally put retina on the mini this time. The challenge of putting a retina display on the iPad mini is two-folds. One is the smaller battery powering the much higher resolution, while keeping the “legendary” 10-hour battery life. Second is performance/head dissipation, as the retina display requires more GPU power to drive. Apple learned that lesson with the iPad 3, where even the A5X was not good enough to drive the retina display. I think this time though, even the plain A7 would be able to do it. Apple has been pushing the GPU capabilities of their SoCs a lot, and I think now they can finally pair retina display with the mini. Also, I think Touch ID is going to be present, because why not (the A7 supports it). Same price points and capacities.

What else other than iPads? The retina Macbook Pros have not been updated to Haswell yet, which is not too surprising considering the number of Windows laptops with Haswell on the market are still very few. The iMac just got its silent refresh. I have a feeling the retina Macbook Pro update to Haswell might be silent too, unless Apple want to brag about the battery life and iris pro GPU. But other than that, there is not much to say about Haswell. Performance is not a huge jump compared to Ivy bridge, so the marketing point to spin is mainly the power savings.

Will the regular Macbook Pro get a refresh? I don’t know, and I doubt it. I think Apple wants to replace the regular Macbook Pro with the retina Macbook Pro real bad. The regular Macbook Pro didn’t even get a display upgrade last year. They are serve well thanks to their optical drive, and they are great as a stop gap between the Macbook Air and the retina Macbook Pro price points. If Apple can push the price of the retina Macbook Pro down, I think we will see the regular Macbook Pro abandoned/discontinued (or it won’t get any updates and will be just faded out silently). There is a rumor about a 12″ retina Macbook rumor, which I think Apple might do if they cannot push the retina Macbook Pro prices down to replace the regular Macbook Pros. It will bring back the old Macbook lineup as the stop gap between the Air and the Pro, now with retina! And with intel’s iris pro GPU, I don’t think we have to worry too much about intel’s GPU performance anymore. If this is true, then I can see them taking over the previous Macbook Pro price points, keeping the retina Macbook Pro as the higher end for better margins. Apple still want you to buy the Macbook Air if you want something cheaper.

Another mac that has not received the Haswell treatment is the mac mini. I think it will get a silent upgrade. The mini is not too exciting to be presented on keynotes, and since Haswell’s main advantage is power saving, it’s not that big of a deal on a desktop. The mini has received plenty of silent refreshes so it’s not too surprising.

Of course, when we talk about Macs, the question linger about the new Mac Pro. Apple said it’s coming this Fall. Well, it’s Fall already, yet nothing much else coming out from Cupertino. It would clash to do a big presentation for this with the iPads on the spotlight. Maybe a separate smaller event.

Then comes OS X Mavericks. I think it would be time to release Mavericks if Apple would also release the new retina Macs. It just gives you a nice flow in the keynote. And same story, $20 for all Macs. Rumor is that Apple might give it for free. Not outside the realm of possibility as $20 is already very inexpensive when you compare it to the price of a single Windows license. 

Apple TV? I don’t think we will see much of it. I mean the end point for that device is to playback 1080p content properly, and the current Apple TV already achieves that. Updating it won’t give much to talk about unless you are doing 4k, and I doubt we are there yet.

iPods? Nope. We already see a color refresh, so I doubt we will see any new ones until next year.

So let’s see how the keynote would go. First, Tim Cook will start with how great the iPhone sales is, and how great their retail business is. Next is the new iPads, and boom, retina iPad mini. Then it’s Mavericks release info and demo, followed by the refresh retina Macbook Pros. And one more thing, 12″ retina Macbook. Sounds good, right? 😀

Smart watch? Meh. Seriously, the rumors about Apple making a smart watch circulating a lot on tech blogs are because that is a rumor started by the tech blogs themselves, so they are basically using their own rumor as news, and keep regurgitating it. It is just a flame bait they will use later when Apple does not do one (simply because there is no reason why Apple would), to criticize Apple being not “innovative” anymore, and that Apple is “disappointing” for not fulfilling the rumors. Seriously, you have a phone that is smarter than ever. Why would you want a half-baked “smart” watch that can’t do much? Let a watch be a simple watch. I personally have stopped using a watch ever since I have a cellphone.

We’ll see what happens tomorrow, 10am PST.

 

Apple September Event 2013 Prediction

It’s September again, and it’s time for new Apple stuff. In less than 24 hours, Apple is holding its September Media event. Although Tim Cook said he would double down on secrecy, plenty of rumors are around lately.

The first rumor is the iPhone 5C, a supposedly cheaper plastic iPhone. In the beginning, I thought it would be unlikely for Apple to go this route. Apple is known for higher margin products. Even if they would introduce a “cheaper” iPhone, it would be cheaper only by Apple’s standard. Right now Apple’s cheapest iPhone is the 3-year-old iPhone 4, 8GB for $450 unlocked. Not really “cheap” considering plenty of Android phones with more up-to-date hardware being sold less than that. And don’t forget the recently discounted, $250 16GB Nexus 4.

However, we are seeing more and more photos of it. From the colorful plastic backs, the plastic packaging it would come with, to fully assembled ones in their boxes, the manual, and videos of one being used. The rumor is that it would be the same hardware as the current iPhone 5 (ie. running the A6), but with the colorful plastic back instead of the more premium aluminum/glass back.

My previous prediction was that Apple was going to simply repackage the iPhone 4S into something using the lightning connector and 4″ taller screen, thus homogenizing the lineup. In other words, the 5th gen iPod Touch with a phone in it, and Apple would just call it the iPhone. However, the over abundance leaks of the colored iPhone 5C made me think that Apple is really going to do the iPhone 5C, using the same iPhone 5 internals in the cheaper plastic housing. The question remains, how much Apple is going to charge for it. Clearly it would go into the “free with contract” slot. My guess is it would be $399 for 16GB. Some rumors are saying that it would hit the $200 price point, especially with the recent price cut of the Nexus 4. I doubt it would be in the $200 price range. It makes no sense as Apple is selling the iPod Touch for more than that. Apple is not going to just jump into the bottom barrel. $399 might be expensive compared to the Nexus 4, but it is very cheap for Apple’s standard, especially considering the iPhone 5-level hardware, a year old, instead of having a 2-year-old hardware.

The next rumor that doesn’t have as much leaks is the iPhone 5S. The rumors are double LED flash and fingerprint sensor on its home button, while maintaining the same design and form as the current iPhone 5. It is also predicted that it would have an A7 processor. Other than those, not much else. I have doubts on the fingerprint sensor. I mean unless Apple can really pull a foolproof one and integrate it into a lot of things (app store, passbook, etc), it sounds too much of a gimmick.

And, that’s about it. So there will be the iPhone 5C at the low end, free with contract, $399 without. Then the current iPhone 5 will be at the current 4S’ price point, $99 with contract, $499 without. And then the iPhone 5S, $199 with contract, $599 without. I assume we will see a $50 price drop across the board for the unsubsidized pricing, just to make them round. 😀 As for capacity, It’s safe to assume the 5C and middle 5 will be 16GB. There are rumors that the 5S will have 128GB model, which makes some sense. If there’s not much “wow” factor, putting 32GB as the starting model will be a good attractor. Looking at the 32GB GPE HTC One price, it seems in line. So presumably the iPhone 5S will come in 32GB, 64GB, and 128GB.

So, to recap my prediction:

• iPhone 5C, 16GB, in colors, free on contract, $399 unsubsidized.
• iPhone 5, 16GB, $99 on contract, $499 unsubsidized.
• iPhone 5S, 32GB starting at $199 on contract, $599 unsubsidized. Add $100 for double the storage up to 128GB.

That’s for the iPhone. Now the iPad. Not much rumors as it is predictable. The regular iPad will carry the design language of the iPad mini, making it slimmer and more compact. Everything else should be predictable too, A7X, and same price points as current lineup. The question is whether Apple would start at 32GB. Currently, Apple does have a 128GB iPad, but it’s $799 for the wifi only model. You can get a laptop for that price, and the LTE model is priced at $929, only a few bucks less than a Macbook Air! I can see Apple pushing the price down just to create a better gap. I do wish the LTE versions would be priced less.

What will happen to the iPad 2? The iPad 2 is in a weird position, being two models behind, yet it’s still on sale, with the iPad 3 being discontinued. It’s definitely on its way out as it still has the old dock connector. I’m going to guess the current iPad filling in that spot, 16GB wifi for $399. Now the regular iPads are all retina and have lightning connector.

The wild card is the iPad mini, and whether Apple can put a retina display on it. This was the big disappointment I had with the original iPad mini, which was basically a smaller iPad 2, carrying the same A5 processor and 1024×768 resolution screen. It has lower ppi than even the original Nexus 7. Now Google already released the new Nexus 7 with an even higher resolution screen, and Google just released the 32GB LTE model for $349. Although Apple still has the huge advantage of the iPad brand, it just won’t look great if the next iPad mini doesn’t have a retina display. There are arguments against it as the retina display will require more battery, and Apple does not usually make the newer product thicker than the older one. But I think Appe might be able to pull it off. I hope we will see a retina iPad mini with the A6X in it, starting at 16GB wifi at $299. The current iPad mini starts at $329, and I think it was intentional so Apple can then put the $299 price and spin it as a great price drop.

Another theory is, considering the retina screen yield, Apple might keep the current iPad mini (just like the iPad 2), drop its price to $249 or something, and then replace the next price up at $349 with the retina mini, thus keeping a good margin on the retina version. This might be a more likelihood scenario. Apple did this also with the iPod Touch.

So, my prediction on the iPad/iPad mini:

• iPad 5: 32GB wifi, $499. Add $130 for LTE, and $100 for double the storage.
• Current iPad 4: 16GB wifi, $399. Add $130 for LTE.
• Current iPad mini, 16GB wifi, $249. Add $130 for LTE
• Retina iPad mini, 32GB wifi, $349. Add $130 for LTE, and $100 for double the storage.

On September events, Apple usually announce new iPods too. There is literally zero rumors on the iPods as the hot stuff is the iPhone. I doubt Apple would do anything either. They are pretty much the only player left in the portable music player market. All I can see is a price drop on the no-camera iPod Touch to $199, thus Apple spinning it as the most affordable iOS device ever. And maybe also a $50 price drop on the 32GB and 64GB model, allowing a greater distinction in price with the iPhone 5C. On the other hand, if Apple could make the iPhone 5C, maybe they would put the A6 into the new iPod Touch, thus justifying the price as it has the same internals as the iPhone.

My prediction on iPods:

• Current camera-less 16GB iPod Touch: $199.
• New iPod Touch with A6 and better camera, starting at 32GB at $299, and 64GB at $399.
• All other iPods remain the same, and the iPod Classic remains.

Of course, we will see more regurgitation about iOS7, how it is the greatest thing since the original iPhone OS, again. 😀 Apple TV? The rumor is just a software update. I mean what else do people expect from an Apple TV? It can already play 1080p video. We probably won’t see a real update until we have 4K videos. And the recent PS Vita TV by Sony? Well, Apple already have Airplay mirroring so iOS games can already be played on the big screen.

Due to the rumors, seems like it won’t be an exciting event. I hope Apple has something under their sleeve, Tim Cook’s double down on secrecy.

We’ll find out in less than 24 hours. I’ll be following Engadget’s live blogging of the event.

 

Back to the Mac

Apple did yet another event yesterday, Back to the Mac. The video is available streaming via Apple’s website and iTunes. If you downloaded the podcast version via iTunes, redownload it. The first video is botched, won’t work on iOS devices.

So let’s get to it.

1. Steve Jobs opened up the keynote, but handed it off to Tim Cook right off the bat to talk about sales. Marketshare, blah blah, Steam & Autodesk, blah blah, Shanghai store, blah blah. Next please.

2. Job’s back to introduce iLife 11, as expected. Phil went on stage to show off iPhoto 11. Nothing too drastic. Full screen mode for events is great, presumably a transition towards touch-based UI of future Macs. It made the UI a bit more similar towards the photo app on the iPad. A bunch of new slideshow themes, great, but I expect they’re going to be overused fairly quickly as everybody is using the same templates. Email and Facebook integration inside iPhoto is great too. Hopefully Apple will allow iPhoto to upload higher res photo to Facebook. Previously, iPhoto is stuck at lower than VGA res photo for Facebook uploads. Book creation is neat, but I have never done/ordered one. Interestingly enough, there’s a Letterpress documentary built-in into iPhoto. Nice, but really?

3. iMovie 11. Randy is up. New features are:
-Improved audio editing. More granular control over fade-in/out and audio levels. Very neat, not needing to deal with Garage Band. Audio effects is also a nice touch.
-The new video effects are awesome, especially the freeze frame effect. Wow, I can’t wait to play with this.
-Movie trailers. Basically themes that present videos like movie trailers. Simply awesome. It can make plain videos into amazing videos, with just a couple of clicks. I truly can’t wait to get my hands on this. People that got bored watching this demo don’t know what they’re watching. Imo iMovie is the killer app on the Mac. You cannot simply do the same thing with any other app on any platform with the same ease of use.
Really, iMovie 11 alone is probably worth the price of the iLife bundle. Super awesome.

4. Garage Band 11. A product manager called Xander is up. Who is he again? Ah who cares.
-Groove matching. This is probably one awesome feature that you could only find in pro apps in the past. It basically syncs up all tracks to match into a single track’s rhythm in 1 click. Amazing! I probably would hardly use Garage Band, but this is just too cool.
-Flextime. Uh, yeah, you can lengthen or shorten a clip. I mean really, if you think about it, with this and groove matching, you don’t really have to know how to play music anymore, just like some of the artists out there. LOL.
-More lessons.
Garage Band is one of those apps that most people wouldn’t know what it is, but those that do will love it.

5. iLife 11, $50. And yeah, I ordered it already.

6. Facetime, on the Mac. Yeah, move aside iChat, the new meme is Facetime. It’s strange that Apple did this in the first place instead of building on top of iChat, but I guess there’s gotta be a technical reason, especially on iOS. Seems to work great as it auto-detects the rotation on the iOS devices. Interesting enough, Apple doesn’t call the camera on Macs as iSight anymore. It’s Facetime camera. so peeps, learn the new meme.

7. Mac OS X Lion. Yup, the next OS X, 10.7. The idea is taking some ideas from iOS back to the Mac. Touchscreen iMac? Steve said no way. LOL. He’s right though. Touch screen on a vertical screen is weird, and doesn’t work. Just look at those touch screen PCs by HP. I’m guessing the magic trackpad will have a bit more focus in the near future.
App store for the Mac. A lot of people started to be leery about this, thinking Mac will be as closed as iOS for apps. I don’t think that will be the case, but we’ll see. Some nice features for the regular consumers would be auto-updates for all apps and licenses of apps for ALL your Macs. Yeah, see that Microsoft?
Craig is up for demo.
Launch pad. Well, it’s iOS home screen on the Mac. Not too thrilled about it. It’s the same as iOS, including folders. You know what it is? A full screen Start menu. LOL.
Full screen view is pretty neat. Unlike Windows, looks like Full-screen in Lion removes the menu bar too. I guess devs have to re-engineer their apps.
Mission Control. Huh? Yeah, it’s unlike Apple having a feature named “Mission Control.” It seems silly. It’s basically expose 2.0. Oh, and the Magic Mouse sucks. Even Craig is having a hardtime swiping here and there. Should’ve used that Magic Trackpad.
OS X Lion, Summer 2011. Heck, I’m not even on Snow Leopard yet, still on Leopard.

8. One More Thing. Macbook + iPad? Yeah, new Macbook Air. The leaked pictures are true.
-13.3″, 2 USB ports, SD card slot, SSD only (good!), full size keyboard (but not backlit anymore, boo), 1440×900 screen res, Core 2 Duo (Steve re-emphasize that this is a fast processor, probably to ease users since everybody is expecting the Core i3 at least), GeForce 320m, 7 hours battery life, 30 days (!) stand-by time.
-11.6″ version. Yeah, the rumors were true too. 1366×768 screen res, 5 hours battery life, but no SD card slot (boo!).
Prices? Apple is going aggressive here. $999 gets you 11.6″ with 64GB, 1.4GHz CPU, 2GB RAM. Wait, 2GB RAM? Yeah, Apple cut off a corner there. Good thing is, unlike the previous Macbook Air, you can order BTO to 4GB RAM for another $100. Downside, it’s BTO only as the RAM is soldered to the motherboard, so you cannot upgrade the RAM yourself. The 13.3″ starts at $1299 with 1.86GHz and 128GB, and same 2GB RAM. Apple is going to rake in a lot of $100 4GB upgrade.
One weird thing is a microphone on the side of the Macbook Air. WTF? I don’t understand the logic. Wouldn’t it be better to place that near the camera? And how does the 30-day stand-by time works? Hibernation? But it’s instant-on? Huh?

Oh, of course, the obligatory documentary by Jony Ive. I think he should voice all documentary videos about anything. LOL.

Having the iPad, I don’t really see a need for these ultra-portable laptops anymore, but boy, it’s Apple, and I’m still drooling over it. LOL.

Overall, great keynote. I’m really surprised how a lot of people are “disappointed” and/or got bored with this. Apple has always demo iLife apps on every new version, and nobody ever got bored before. I guess it’s just a trend to hate anything Apple. It’s the “cool” thing to do. iLife allows normal people to make great photo slideshows and videos. I love it, and I think iLife 11 is another awesome update. The catch is, it requires Snow Leopard, and I’m still using Leopard. GRRRR! So I have to shell out $29 for SL too. Oh, and I’m not looking forward towards re-formatting my iMac.

Well, that’s it, my rundown on Apple’s latest event. No pro apps updates. No Verizon iPhone. We’ll see what’s more to come before the holidays.

 

Apple 2010 September Music Event

So, yeah, something happened yesterday. Apple did their annual September music event to release new iPods. The keynote was available live, streaming for SL and iOS users. Yeah, Snow Leopard. I had to use my iPad to watch it. 🙄

Anyway, I’m just going through the keynote chronologically.

1. Updates on retail stores. Blah blah blah, nice stores. Update on iOS, blah blah, revolution, blah, blah, Google you suck, blah, blah, apps. Next.

2. iOS updates. Take home note is that 4.1 is coming next week with bug-fixes, and will feature HDR photo taking capabilities. I hope this feature will be available for the 3GS too, as we 3GS users have been gimped from iMovie already. New to 4.1 is Game Center, and Epic is showing their new game, powered by Unreal Engine 3, running on an iPhone. Pretty amazing, considering it’s running on a phone. Nintendo and Sony, be very wary. Hardware on mobile phones are advancing much more rapidly than the hardware on Nintendo DS and Sony PSP. iPad users will have to wait longer for iOS 4.2, coming in November, and it will feature wireless printing and AirPlay (AirTunes part deux), in addition to all iOS4 features.

Jobs demoed 4.2 on his iPad, showing the same old stuff such as “multi-tasking” (I rather call it task switching), threaded mail, folders, etc. One thin I notice in the 4.2 Safari browser on Job’s iPad, the “multiple tab” button seems to show a number now (can be handy to show you how many tabs are opened), and the “plus” icon is now an arrow “send to” icon.

3. Finally, the new iPods. Apple decided to renew all the iPod lineup (except the classic).
-First, the shuffle. The main complaint of the 3G shuffle is the fact that it has no buttons. Well, 4G shuffle brings back the buttons. So it looks like the 2G again, except that it’s square. Meh. At least Apple recognize that going obsessively minimalist doesn’t always work. It has all the voice over features from the 3G. 5 colors, 2GB, $50.

-Second: the nano. All the rumors were true. The 6G nano is square, has a clip, and uses a touch screen. It’s so small that it’s only a tad bigger than the shuffle. Sounds cool, right? Well, Jobs kept saying how it’s better, but he obviously skipped the features that are gone from the previous nanos. First, it’s a smaller and lower res screen than even the 3G nano. The video camera is obviously gone. Oh, and guess what, no video playback. Yeah, talk about going backwards. Also based on the demo screens, looks like the playback feature will mimic iOS, meaning no shuffle-by-album. The kicker? It still carry the same price as the previous nano: $150 for 8GB and $180 for 16GB. So, do you want to pay the same price and get less? Apple thinks so. We’ll see how the market responds. Pretty disappointing imo, and not even as much color options as the 4G/5G nano.

-Third: the Touch. Freakishly thin. It has the high res “retina” LED display, although Jobs conveniently didn’t say whether it’s the same IPS display as the iPhone 4 or not. My guess is that it’s not, and it won’t have oleophobic coating either. Looks like Apple really wants to make sure that the iPhone holds its value over the Touch. The new Touch will sport the A4 chip, although whether it runs as fast (or faster) than the iPhone 4 is not yet known. Gyroscope is included, and also a front facing camera for facetime. Rear camera is also added with HD (720p) video recording. The rumors are pretty much spot on. The pricing is a bit odd, with 8GB for $230, and jumps to 32GB for $300, and 64GB for $400. I guess Apple want to keep their good margin, not willing to reach the $199 price point, nor do a 16GB version.

Funny how Jobs demoed the nano, but not the new Touch. Also funny that Jobs went through the new iPods fairly quick, only halfway through the whole keynote. So what’s next?

4. iTunes. New iTunes 10, new icon, slightly updated UI, and Ping. Yeah, Microsoft has bing, and Apple now has Ping. It’s social networking inside iTunes. Errr, sure, that’s assuming that your friends are also using iTunes. Nobody I know uses or buy music from iTunes. They use bittorrent. 😛 At best, Ping is probably just going to be a niche amongst hip Apple/iTunes users.

5. One more thing/hobby, a 2nd gen Apple TV. Super tiny, just HDMI and optical out (no component), ethernet, wifi. No purchases, just rentals. Err, yeah, not sure if that’s what people actually want (hint: bittorrent). HD movies is $5. Sure, it’s HD, but Red Box DVD rental is just $1 per day (bittorrent is free). At least the new Apple TV supports Netflix streaming, so Netflix users don’t have to spend more money. TV shows rental is 99c. Err, sure, they’re cheap enough, but I already have Netflix, and spending more money just doesn’t jive with me (again, bittorrent is free). You can stream content from Youtube (interesting since Google is doing Google TV), Flickr (alas, no Picasa, Facebook, or other online photo storage support), and mobileME. You can still stream from a Mac/PC running iTunes. No Apple, I want to be able to stream my own videos form a simple NAS/Windows Home Server. 😦 In addition, there’s still also the codec support issue. I’ll stick with my HTPC running XBMC.

The new Apple TV is going to be just $99, shipping in a month. So, who’s Apple competing with this new Apple TV? The obvious one is Roku, a netflix client at a similar price point. The upcoming contenders are Google TV boxes and boxee box. Add on top of this, a lot of devices and even TVs today have a netflix client built-in already, and some also offer youtube/Amazon video capability. It seems that the market feels too crowded for the wrong reasons.

…and that’s it. The keynote re-run cut off the Cold Play music.

So, what’s my take on the new iPods? How was my prediction?
1. iPod shuffle
Well, I only got the price right, 2GB for $50. Apple usually is pretty strong headed in terms of the design choice they did (button-less shuffle), so I wasn’t expecting they would go back to the 2G design. But I guess consumers win this time.

2. iPod nano
I did better this time, due to the leaked cases pictures. New form factor, touch screen, no camera, and same price points. One should question the value of the new nano. Sure, it’s smaller, but you’re basically paying the same amount of money for less (no camera, smaller screen, no video, presumably no shuffle-by-album). Also, the competitors are way cheaper than Apple now. Just for example, Sony’s entry level E-series MP3 player can be had for less than $100, and you’ll get 16GB! Previously, Apple has a reason to retain the higher price point with the video camera. I don’t know if the consumers are willing to shell out twice the money just to get something smaller (with less features to boot). Imo the only reason Apple could do this is simply because they owned the MP3 player market. iPod as a name has become the Kleenex of MP3 player. This also shows that a standalone MP3 player as a device is a dead end. There’s almost nothing else to innovate (to the point that Apple added a camera on last gen nano). Now the only way to go is backward, I guess. Disappointing. However, it is still tempting to get one just for the cute/collectible factor. I mean I have bought pretty much all generations of iPod nanos (all of them, 1G to 5G). I mean gotta catch ’em all, right? 😀

3. iPod Touch.
Most of my guesses hit the mark: retina display, facetime, front face and rear camera. I just didn’t expect Apple to completely replace the lower end with an 8GB version of the same generation (instead of using the 3rd gen Touch). The surprise is HD video recording. Sounds awesome right? You gotta wonder though, that new Touch is even thinner. How the heck Apple did it, considering that even the 3GS camera is too thick for the 2G/3G Touch. Well, looking at the spec, you’ll see the ugly side. Yeah, the new Touch can record 720p video, but it’s obviously a cheapo crappy sensor, as its picture taking ability is only 960×720 resolution. That is not even 1MP. I mean come one, find a dumbphone/cheap digicam that still do less than 1MP picture. Extremely pathetic. This is yet another Apple’s obsession with thinness, sacrificing feature. I rather have a thicker Touch with the 3GS camera in it. I guess Apple just want to make sure they have more stuff to roll out for September 2011. Still, it’s a good buy, especially 32GB for $300. Plus you can do facetime, and it’s iOS. There’s virtually no competition here, yet. Heck, Sony is still selling their 16GB X series for $300. The only contender is the ZuneHD, which is due for an upgrade too. Rumor is MS is going to do a Winpho7 Zune HD without the phone, but the bar is already set fairly high, with the Touch having Facetime, HD video recording, and retina display.

Oh, how about the iPod Classic? Jobs didn’t even mention it at all, but it’s still alive, 160GB, same price $250. Yeah, Apple is the only player in town here, so they see it they they don’t need to do anything.

In the end, the MP3 player is dying. Everybody is using their cellphones as their MP3 players. We already see this as Apple is now very confused on what to do with the nano. Heck, ever since I have an iPhone, I hardly use any of my iPods anymore. The only surviving market will be the low end cheapo MP3 player, and the “PDA” replacement like the iPod Touch, where it’s turning into a mini computer at the $200+ price points, where people is expecting more than just an MP3 player.

How about the Apple TV? Well, my kind of content is J-dorama and Tokusatsu, with Anime sprinkled all around. No content providers in the US, including Apple, offer those, so my only source is fansubs. The most common codecs use in fansubs are Xvid + .avi, or H.264 + .mkv. Neither of those are supported by Apple TV (or any Apple iDevices). So far my solution is a plain Windows HTPC with XBMC. The new Apple TV would be an interesting Netflix client though, and for people that like to rent movies. As for the 99c TV shows, well, it can be pretty expensive if you like watching TV shows. Paying $10 per month for hulu plus may be a better deal, unless you hate ads. Apple TV could’ve been more. Apple could’ve been more aggressive (apps). But I guess they have to play nice with the studios and network providers. Oh well, I’m not interested in it anyway unless Apple added more stuff later on. It seems nice to be able to stream videos from my iPad/iPhone to the Apple TV.

So there you go, my impression/rant of Apple’s 2010 September event. Will I get any of those new iPods. Well, the new nano is interesting for collecting sake. The new Touch is interesting also, as I cannot have iMovie on my 3GS. But I dunno. I rather save my money for a Canon S95. My guess is the big seller will be the new Touch as it finally has camera. People had been lusting over a camera, and the 3rd gen Touch disappointed. Now those people will get this new Touch. Also, there are people that don’t or cannot get an iPhone, so the iPod Touch is the obvious gateway for the app store. To be honest, I don’t think the shuffle and nano will sell much, especially at those prices.

 

Apple iPod rumor

So, here we go again. September, and various tech blogs posting Apple’s invitation and various rumors. I’ll chime in with my own 2 cents.
The biggest rumor is a new Apple TV, dubbed iTV, which is rumored to be an iOS powered set-top box for $99. I don’t know. Sure, with Google TV, Apple probably feel they need to pay more attention to the Apple TV. Thing is, Apple’s invitation shows a guitar. A new iTV imo would be very significant to warrant a focus on itself, and a guitar kinda tells me the focus in tomorrow’s event will be music/iPods. Apple has a tendency to hold smaller events at a more frequent basis nowadays, so we could still see iTV next month or something.

Now let’s get to the focus of music.

1. iTunes
The rumors are saying iTunes X (iTunes 10) with longer music samples (up to 1 minutes from 30 seconds). Another rumors would be 99cents TV-show rental. I don’t know. I don’t think any of those would be significant. What people would want by now is ability to stream their music collection from the cloud. What I want is wifi syncing for iPad.

2. iPod shuffle
I don’t think anything will change. You can’t really do anything more to a button-less piece of metal. Currently, Apple is selling the 2GB for $60, 4GB for $80, and special 4GB edition for $100. I don’t think this can get any cheaper, although a $50 price point would be possible. I do think we will see new colors like the nano, just like the trend on previous shuffle. My guesses (along with new colors):
-Price drop across the board: 2GB for $50, 4GB for $70.
-2GB gone, replaced by 4GB for $60, leaving a better gap for the iPod nano price points.
I’m going with the first guess. Funny thing is, usually you can kinda make an educated guess based on the pricing of the refurbished iPods. However, I don’t see the shuffle being available refurbished.

3. iPod nano
The big rumor is a re-design tot a smaller square shape with maybe a clip ala the shuffle on the back, based on pictures of cases. Apple had put the nano in a weird spot by putting a video camera in it last year. It would be odd, although not impossible, for Apple to regress and take out a big feature. Then again, the guitar picture on the invitation mean a focus on music, and Apple’s smart marketing can spin things be saying that they are focusing on music. So, in addition to the form factor change, a bigger rumor would be that the face of the new nano would be touch-screen, something that I had thought about last year. If this is the case, then Apple would have to re-invent the software, unless they can squeeze down iOS, eliminating everything other than the iPod functions.
Some people argued that Apple wouldn’t change the nano’s form factor that radically. Well, remember the iPod mini? Apple replaced that with the nano just after 2 iterations. If you look at the nano history, we are at that 2-year point with the current design (4G and 5G). The only question is the camera, as at that smaller size, something got to go. Or, Apple could simply have another lineup. In any case, the pictures of the new form factor case are too significant to ignore. I think Apple would ditch the camera (remember, there’s still the iPod Touch), spinning it as re-focusing the nano for music.

So, my guess is that the new iPod nano will have the new form factor, touch screen, with a new UI with the menus revolving ala coverflow. I just hope Apple is not skimping the software (like shuffle by album, which is still ironically missing in iOS). Price wise, it depends on how aggressive Apple want to be. They could just keep the same price points ($150 for 8GB, and $180 for 16GB), or something more aggressive like $100 for 8GB and $150 for 16GB (justifying the loss of the camera, while leaving a better breather room for iPod Touch pricing).

4. Lastly, the iPod Touch.
The iPod Touch is becoming the most important iPod for Apple, as it’s the gateway to the profitable app store. With the last year’s Touch not getting anything worthwhile (other than the upgraded internals), I think this year’s Touch will be receive a significant update. iOS 4 will be the first obvious feature, complete with a rehash of folders and multi-tasking. Another obvious feature would be a front-facing camera for Facetime. Apple already stated during the iPhone 4 announcement that there will be tons of Facetime devices by the end of 2010. The feature being added to the Touch is pretty clear.

So, what else. The form factor doesn’t seem to change much based on the leaked case pictures, definitely not the iPhone 4 design, Those pictures also show a hole on the back, probably for a back-facing camera, although I don’t think it will the the same camera as the iPhone 4. I’m guessing it’s going to be the 3GS’ camera, 3MP and VGA video recording, thus giving a better excuse to take out the camera from the nano. I do hope for iMovie to be compatible with this iPod Touch as it’s likely it will have the same A4 chip and RAM as the iPhone 4. I mean this could be a true flip competitor, having a video camera with editing and uploading capability on the device itself (if Apple can put the 720p camera in the Touch, then yeah, the flip is dead).

As for the screen, I’m guessing the new Touch will also get the retina upgrade. However, I don’t think it will be cheap, thus Apple will still keep the 3G Touch for the lower price point, just like their strategy with the iPhone.
So, my prediction:
We will see the 4G Touch sporting front facing camera + Facetime, back facing camera (3GS style), iOS 4, A4 chip, and retina display, and keeping the same price points. $300 for 32GB, $400 for 64GB. The body material, however, will not be as sleek as the iPhone 4, probably to keep the cost down. I mean $300 for the retina display sounds too good to be true. The current 3G Touch will sport 16GB and hold the $199 price point, still being touted as a gaming device.

5. The iPod Classic.
Ah, yeah, the iPod Classic. The iPod that is now at an extremely odd place. It didn’t receive anything other than capacity upgrade last year. Unless Toshiba managed to make a higher capacity hard-drive at the same form factor, the 160GB capacity is kinda maxed out. Thing is, there is virtually no competition anymore in this space. MS gave up on their hard-drive based Zune. Apple is the only player in town. They could just keep it the way it is. Or maybe just a price drop, $200 for the same 160GB. Or, they could scarp the iPod classic altogether as the money making machine is the app store. I’m going to go with a simple price drop, $199 for 160GB.
I do wish for Apple to transition the Classic to flash memory, with the same form factor but unibody aluminum case. But obviously the flash memory price is the problem.

There you go, my predictions for tomorrow’s Apple event. The best part is, apparently Apple is going to do a livestream of the event, something that they have not done for a long time. I will also be following Engadget’s and gdgt’s live blogging.