Well, that was quick. Apple live streamed their keynote, and the stream is already available. As an armchair critic, time for yet more 2 cents from me. 😀
The keynote started with a very deep video that is basically Apple explaining to those bloggers that are shouting that they are no longer innovative because they don’t have huge phones with swimming fish as a wallpaper like Android. Typical Apple, the video is highly produced. It’s simple, yet enjoyable to watch.
As usual, the keynote started with Tim Cook with the stats. 9 million iPhones sold since the 5s/5c launch. Damn, and I thought we are in recession. Tim Cook showed a video, a very highly produced one, showing the launch day with people lining up and getting excited. Plenty of Asians in the video, kinda hinting Apple is serious in targeting China as their market. This is one of the reasons watching Apple keynote a lot more enjoyable than any other companies’. They just produced their stuff extremely well, unlike the other companies that seem to stuck in the 90s style of rigidity. I mean seriously, try watch Samsung or even Microsoft’s presentation for the Surface 2. And they wonder why Apple is garnering the brand awareness and mindset of the public. Genius marketing.
Oh, in the video, there’s a dude buying five of the 5c cases. Scalper alert!
“Biggest and fastest software upgrade in history… ever.” Yeah, Cook was talking about iOS7. Sounds great, but can you fix the battery drain and cut back on the animations please? They are getting old after two days. Tim Cook stated how great it is that consumers can experience the latest features. Yes, tell that to iPhone 4 owners.
A mention of iTunes radio with a plug for Justin Timberlake. Meh. Wake me up when all Avex’ catalog are in. Apps. Yes, we heard this before. Mac, with mentions of OS X, iLife, and iWork. Tim Cook seemed to be stumbling, hope he’s okay.
“The competitors are confused. They are making PCs into tablets and tablets into PCs.” LOL. Yes Microsoft, that’s you.
Craig was next with OS X Mavericks. Echo… Somebody is going to get some spanking later.
We heard many of these before in WWDC. Craig is claiming you can get an hour more battery life on the Haswell Macbook Air. That’s quite a feat if it’s true. Variable graphics memory allocation. Tags, which is not new as older OS X already has it, it was just called label. Why tags? I think this is Apple’s way of eliminating the file system from the user. I can see this being expanded on future versions of OS X, and the files and folders that we are used to getting more and more hidden.
Even Craig seemed to be stumbling, rushed. The presentation does not feel as tight as when Jobs was running the show.
Demo on Mavericks feature, showing integration between notification, mail, calendar, maps, etc.
Windows 8 pro for $199. Yep, jab #2 at Microsoft. Mavericks? Free! Even for those running Snow Leopard! Well, not completely unexpected. Many people have said this when Apple dropped its upgrade price to $20. Apple get their money from selling hardware. Still, a nice touch. I can see OS X updates will be just seamless in the future. Since it is free, it will be just an ongoing software updates. People do not have to worry anymore about what OS version they are running.
For me, I am sticking on Lion a bit longer (yeah, I have not even upgraded to Mountain Lion). It is always wise to wait for the first of second point update before upgrading an OS.
Phil was up next. Great reviews on Macbook Air. New retina Macbook Pro. That old Macbook Pro? Yeah, they are step children now that Apple doesn’t even upgrade it to Haswell. New Retina Macbook Pro is lighter and thinner. Gee, what’s new. 😀 Better battery life thanks to Haswell. Oh, and a keynote tip from Apple. See how Phill talked about the increased battery life, then showed a Macbook Pro with a screenshot from Batman movie, and then from behind, showed two more Macs and stated how you can watch the entire trilogy in one charge. Great presentation indeed!
Of course, everything is upgraded. PCI-e SSD, 802.11ac, Thunderbolt 2, Mavericks. Base 13″ model starts at $1299, pretty much set to replace the old Macbook Pro. Oh, best yet, shipping today! Again, this is why Apple is so successful. Many other Windows laptop OEMs have not even shipped their Haswell laptops that they announced earlier this year. The 15″ model is getting Iris Pro, with higher priced option for nVidia GPU, GT 750M. Interestingly enough, the 15″ model has less battery life than the 13″ model (8 hours vs 9 hours). 15″ starts at $1999 with Iris Pro, and shipping today too.
Mac Pro. In short, $2999, shipping in December. Yeah, not cheap. Nice, but too rich for my blood. Typical Apple, to entice you to spend that much money, they make a documentary on the making of the Mac Pro in the assembly line. Unlike Jony Ives’ documentary, the background is black. 😀 Can’t wait for the parodies people will make.
Next up was Eddie, with iLife, new versions for iOS and Mac. Finally, matching icons on the iOS version to match iOS7 style. Eddie simply blazed through the apps without much demo other than Garage Band. I’m curious on the new iMovie and iPhoto, but alas, no demo. In-app purchase for Garage Band! Yeah, Apple made these apps for free, and they went into the IAP game. I just hope they don’t do that for iMovie effects.
New iWork. More syncing with iCloud and web version, plus collaboration! Take that Google Docs. Fun demo. Seems better rehearsed than Craig’s Mavericks demo. Free. Office 365 for $99 per year. Jab #3 at Microsoft. I guess it’s better to poke fun at Microsoft than Google.
They are all available today, but I cannot install them!! 😦 Why? They require Mavericks! No fun for me and my Lion. Oh, and no free iWork for me too. Have to buy new Macs. 😦
Tim Cook returned with stats for iPads. Yet more jabs at Microsoft in the most indirect manner. Yet another highly produced video showing iPad in a variety of usages, with Asians and Chinese in them. 😀 I wonder how they record the movie of the guy with a tent hanging on a mountain at the end though.
Phil with new iPads, finally! As expected, the new big iPad follows the iPad mini’s design with thinner bezel. The name becomes iPad Air. iPad Air? Doesn’t sound right. But I guess it’s better than what it could’ve been, ie. “The Newer iPad with retina display.” Even thinner than the previous iPad. What’s amazing is the weight, 1 pound. It runs the A7 SoC. Wait, no A7X? Yeah, I guess Apple sees the A7 is fast enough to push the retina iPad on its own. No TouchID though. No 802.11ac either. Same prices as the iPad 4, November 1, with a new breakthrough in LTE. Just one single SKU for LTE support for all carriers in the world, including all four US carriers. That’s amazing.
Previously, despite all iPads with cellular are unlocked, LTE support is carrier/region specific. You can buy a Verizon LTE iPad 4, for example, and although you can use it on AT&T, you will only get 3G/HSDPA speed. Seems like that’s over now with the iPad Air. It’s quite an amazing feat that we are at this point of universal LTE support this quick. Remember how long it took to even have phones with penta-band HSDPA? Yeah, that Nokia WinRT tablet with carrier branding? Good luck with that. The only downside left is the mess that is the iPhone 5s/5c, with every region having their own SKU with LTE that only works with the carriers in those region.
And, the iPad 2 lives! Yes, still at $399. More like the iPad for suckers, especially when you see the new iPad mini having the same price. I mean really, the iPad 2 was great, but it was released in 2011, running the old A5 SoC that doesn’t even get many of iOS7’s new features. You are better off buying a refurbished iPad 4 or the new iPad mini.
Of course, another documentary starring Jony Ives.
Ah yes, the new iPad mini. It finally received retina display thanks to the A7. And Apple didn’t stop there, they used that as an excuse to increase the price. The new iPad mini now starts at $399, shipping November (but no specific dates). Yeah, you still want to buy that iPad 2? 😀 Space gray is the new word for black. The old iPad mini hangs around at $299 for the 16GB wifi. I guess that’s Apple’s answer to the new Nexus 7.
Seriously, the iPad 2 and old iPad mini are for suckers, considering they are running a two generation behind SoC.
Tim Cook returned to wrap up the show.
So, how was my prediction? I got pretty close, although I got the order wrong. I thought Apple was going to do a 12″ retina Macbook to sneak in between the Macbook Air and the retina Macbook Pro, but looks like Apple managed to push the price of the retina Macbook Pro down, making the old legacy Macbook Pro a step child. Mavericks is free, which is unexpected but not surprising. New iLife and iWork. New iPads as expected, with a price jump on the retina mini, and the old ones linger around for suckers.
Of course, no Apple TV, and no smartwatch. Cue in the tech bloggers bitching on how Apple lacks innovation, ignoring the feat of engineering that brings 1 SKU to support all LTE around the world. As for me, I have been waiting for a retina mini since the original iPad mini was announced, so I’m getting that one. Bye bye Nexus 7, it’s nice knowing ya.
What’s on your shopping list?