WWDC 2014 Prediction

Obligatory post about the next Apple event. To be honest, I don’t feel like it’s going to be as exciting as some people would be hoping. Part of the excitement of past Apple events was the performance itself, by Steve Jobs. His mastery in the presentation is what makes the events enjoyable imo. Now, it relies more on the products.

So, what to expect on this WWDC? Well, the banners are up, so we will see announcements of iOS 8 and the next OS X. The next OS X is rumored to be called Yosemite. There are rumors that it will get some design cues from the “flatness” of iOS7. I think the big push will be on tagging. I think Apple is inching itself away from the traditional file system. Tagging is helpful, but it is not pushed as much as it is supposed to. Many apps still rely on the old file names paradigm, thus only provide that interface to the user.

Another interesting step is whether Apple is going to introduce OS X on ARM. I think this will be the next big thing. It’s no secret that Apple has prototypes of MacBooks running their Ax SoC. The move to 64 bit on the A7 is a big hint on what’s to come. These SoCs are becoming more and more powerful. Sure, they won’t be challenging intel in a Mac Pro anytime soon, but imagine an even lighter and thinner Macbook with even better battery life. And while on it, comes with built-in cellular radio. That would be THE laptop for everybody.

iOS 8’s banner has what seems to be an ocean background. I’m hoping for waterproof iPhones, but I think this will be more about the iOS, not a new iPhone. Can’t expect too much other than for Apple to fix the bugs of iOS7, and optimize it further so it is lean and fast. Right now, even on 7.1.1, my iPhone still has the annoying springboard restarts, even when it is just lying on the table. That’s ridiculous. But typical Apple, I’m afraid they will focus more on utilizing the co-processor of the A7 SoC, thus pretty much rendering anything with the A6 or older to be “less desirable.” Planned obsolesce. Annoying, but won’t be too surprising. When I had the iPhone 4, I thought I would not need to get any newer iPhone. It runs iOS6 okay. I upgraded to the iPhone 5 mainly for the camera and RAM. But we saw iOS7 putting the aging iPhone 4 to its knees. Even A5 devices are not doing so hot on iOS7, and Apple is still selling the 4S and iPad mini. Apple is using software to entice people to upgrade. I just hope Apple sees the legacy they have created. Due to the popularity of the iPad, there are a lot of people and businesses that are still using the old iPad 2, or even the original iPad. Imo Apple needs to start thinking about legacy support. The least Apple should do is optimize iOS8 to run great on the older devices, instead of just putting in more useless animations to make the older devices buckle.

Another rumor is Health book and wearables. There are leaks of a new Health book app, and the rumors of wearables from the legendary iWatch rumor to simply certifications of health/medical devices that are compatible with iDevices. I have a feeling the later to be more accurate. And I still think Apple won’t do an iWatch. The iWatch was simply a rumor conjured up by the tech bloggers, just like the rumor about Apple making an actual television. The tech bloggers keep using the iWatch rumor so much that they themselves are believing that it would be real. Personally, nah.

Some hardware rumors are an updated Apple TV. I think at least Apple need to update the chip as the last Apple TV is still running a single core A5. However, this can wait for the later events, not in WWDC.

How about new Macs? Apple is just starting to ship the new Mac Pro, so I doubt anything new on that. Intel does not have a full refresh on their lineup yet, so I don’t think any of the laptops would see a refresh. The rumor is for a 12″ retina Macbook Air. Not so sure about this, but the Macbook Air do deserve some refresh on their screens. More and more Windows tablets have better screens than the current Air. If Apple is doing a new hardware design, I think it would be linked towards the goal of making an ARM based Macbook, so I don’t know if we will see anything right now.

The only hardware remaining that has not received Haswell treatment is the Mac mini, but updating the Mac mini is not that exciting unless Apple is doing some major hardware update (making it look like a mini Mac Pro, for instance). There’s a rumor of a cheaper iMac, but even if that’s the case, I think that will be only for the educational institutions, something that Apple has been doing in the past. The current iMacs are all running pretty up-to-date hardware. If Apple need to do something, my wish is to make the fusion drive as standard.

Another rumor is the iPad Pro, or something like that. Basically a larger screen iPad with multi-windowing system. Maybe that’s what iOS8 will bring. Samsung definitely thinks Apple would do this as they came out with their 12″ Tab Pro. I personally think the 12″ ARM running Macbook to be more plausible than this larger iPad.

On the business side, there’s the purchase of Beats audio. However, I don’t know how this would relate to WWDC. Even if Apple is announcing some new music streaming services or whatnot, the typical September media even would be more appropriate.

We will see what will happen in the next few days. I have a feeling this will be focused on developers, not hardware, so it might be disappointing to the gadget-lusting tech bloggers. I can’t wait for the headlines next week about Apple can no longer innovate and that they are doomed. 

 

Apple iPod rumor

So, here we go again. September, and various tech blogs posting Apple’s invitation and various rumors. I’ll chime in with my own 2 cents.
The biggest rumor is a new Apple TV, dubbed iTV, which is rumored to be an iOS powered set-top box for $99. I don’t know. Sure, with Google TV, Apple probably feel they need to pay more attention to the Apple TV. Thing is, Apple’s invitation shows a guitar. A new iTV imo would be very significant to warrant a focus on itself, and a guitar kinda tells me the focus in tomorrow’s event will be music/iPods. Apple has a tendency to hold smaller events at a more frequent basis nowadays, so we could still see iTV next month or something.

Now let’s get to the focus of music.

1. iTunes
The rumors are saying iTunes X (iTunes 10) with longer music samples (up to 1 minutes from 30 seconds). Another rumors would be 99cents TV-show rental. I don’t know. I don’t think any of those would be significant. What people would want by now is ability to stream their music collection from the cloud. What I want is wifi syncing for iPad.

2. iPod shuffle
I don’t think anything will change. You can’t really do anything more to a button-less piece of metal. Currently, Apple is selling the 2GB for $60, 4GB for $80, and special 4GB edition for $100. I don’t think this can get any cheaper, although a $50 price point would be possible. I do think we will see new colors like the nano, just like the trend on previous shuffle. My guesses (along with new colors):
-Price drop across the board: 2GB for $50, 4GB for $70.
-2GB gone, replaced by 4GB for $60, leaving a better gap for the iPod nano price points.
I’m going with the first guess. Funny thing is, usually you can kinda make an educated guess based on the pricing of the refurbished iPods. However, I don’t see the shuffle being available refurbished.

3. iPod nano
The big rumor is a re-design tot a smaller square shape with maybe a clip ala the shuffle on the back, based on pictures of cases. Apple had put the nano in a weird spot by putting a video camera in it last year. It would be odd, although not impossible, for Apple to regress and take out a big feature. Then again, the guitar picture on the invitation mean a focus on music, and Apple’s smart marketing can spin things be saying that they are focusing on music. So, in addition to the form factor change, a bigger rumor would be that the face of the new nano would be touch-screen, something that I had thought about last year. If this is the case, then Apple would have to re-invent the software, unless they can squeeze down iOS, eliminating everything other than the iPod functions.
Some people argued that Apple wouldn’t change the nano’s form factor that radically. Well, remember the iPod mini? Apple replaced that with the nano just after 2 iterations. If you look at the nano history, we are at that 2-year point with the current design (4G and 5G). The only question is the camera, as at that smaller size, something got to go. Or, Apple could simply have another lineup. In any case, the pictures of the new form factor case are too significant to ignore. I think Apple would ditch the camera (remember, there’s still the iPod Touch), spinning it as re-focusing the nano for music.

So, my guess is that the new iPod nano will have the new form factor, touch screen, with a new UI with the menus revolving ala coverflow. I just hope Apple is not skimping the software (like shuffle by album, which is still ironically missing in iOS). Price wise, it depends on how aggressive Apple want to be. They could just keep the same price points ($150 for 8GB, and $180 for 16GB), or something more aggressive like $100 for 8GB and $150 for 16GB (justifying the loss of the camera, while leaving a better breather room for iPod Touch pricing).

4. Lastly, the iPod Touch.
The iPod Touch is becoming the most important iPod for Apple, as it’s the gateway to the profitable app store. With the last year’s Touch not getting anything worthwhile (other than the upgraded internals), I think this year’s Touch will be receive a significant update. iOS 4 will be the first obvious feature, complete with a rehash of folders and multi-tasking. Another obvious feature would be a front-facing camera for Facetime. Apple already stated during the iPhone 4 announcement that there will be tons of Facetime devices by the end of 2010. The feature being added to the Touch is pretty clear.

So, what else. The form factor doesn’t seem to change much based on the leaked case pictures, definitely not the iPhone 4 design, Those pictures also show a hole on the back, probably for a back-facing camera, although I don’t think it will the the same camera as the iPhone 4. I’m guessing it’s going to be the 3GS’ camera, 3MP and VGA video recording, thus giving a better excuse to take out the camera from the nano. I do hope for iMovie to be compatible with this iPod Touch as it’s likely it will have the same A4 chip and RAM as the iPhone 4. I mean this could be a true flip competitor, having a video camera with editing and uploading capability on the device itself (if Apple can put the 720p camera in the Touch, then yeah, the flip is dead).

As for the screen, I’m guessing the new Touch will also get the retina upgrade. However, I don’t think it will be cheap, thus Apple will still keep the 3G Touch for the lower price point, just like their strategy with the iPhone.
So, my prediction:
We will see the 4G Touch sporting front facing camera + Facetime, back facing camera (3GS style), iOS 4, A4 chip, and retina display, and keeping the same price points. $300 for 32GB, $400 for 64GB. The body material, however, will not be as sleek as the iPhone 4, probably to keep the cost down. I mean $300 for the retina display sounds too good to be true. The current 3G Touch will sport 16GB and hold the $199 price point, still being touted as a gaming device.

5. The iPod Classic.
Ah, yeah, the iPod Classic. The iPod that is now at an extremely odd place. It didn’t receive anything other than capacity upgrade last year. Unless Toshiba managed to make a higher capacity hard-drive at the same form factor, the 160GB capacity is kinda maxed out. Thing is, there is virtually no competition anymore in this space. MS gave up on their hard-drive based Zune. Apple is the only player in town. They could just keep it the way it is. Or maybe just a price drop, $200 for the same 160GB. Or, they could scarp the iPod classic altogether as the money making machine is the app store. I’m going to go with a simple price drop, $199 for 160GB.
I do wish for Apple to transition the Classic to flash memory, with the same form factor but unibody aluminum case. But obviously the flash memory price is the problem.

There you go, my predictions for tomorrow’s Apple event. The best part is, apparently Apple is going to do a livestream of the event, something that they have not done for a long time. I will also be following Engadget’s and gdgt’s live blogging.